Head of Digital Marketing

We're looking for a commercially sharp, data-driven Head of Digital Marketing to own digital strategy, trading, and performance across two jewellery brands — Astley Clarke & Edge of Ember. This is a part-time fractional role - 2 days per week with daily monitoring of live trading (at least 1 day a week in the office).

You'll own the full digital function: strategy, trading numbers, and e-commerce performance, directing our media agency's execution and working closely with the CEO and Marketing teams on creative and trading priorities.

Strategy & Trading

• Define and own digital marketing strategy across both brands, setting direction for paid media, CRM, and site performance
• Own weekly/monthly trading numbers - revenue, conversion rate, AOV, traffic - and the commercial story behind them
• Set budgets and targets (ROAS, CAC, LTV) and hold the agency accountable against them
• Build a test-and-learn culture across channels and on-site, scaling what works

Channel Management

• Direct our performance marketing agency's strategy and output across paid social (Meta) and paid search (Google), reviewing plans and challenging recommendations rather than executing directly
• Ensure best-in-class tracking, attribution, and reporting infrastructure is in place across the agency and internal stack
• Own e-commerce metrics end-to-end - site conversion, funnel performance, and merchandising impact on trade

Creative & Collaboration

• Brief creative teams on performance-led content, feeding in data insights to improve ad effectiveness
• Work closely with Marketing & E-commerce team to align campaigns with product launches, seasonal moments, and trading priorities

Reporting

• Deliver clear, regular reporting on channel performance, spend efficiency, and trading outlook against targets

What We're Looking For

• 8+ years in digital/performance marketing, with experience directing agencies as well as hands-on channel knowledge (Meta, Google)
• Proven track record owning trading and e-commerce P&L for DTC or premium consumer brands - jewellery, fashion, beauty, or lifestyle a plus
• Highly commercial - equally comfortable in trading numbers, site metrics, and channel strategy
• Confident managing agency relationships and holding them to account, without needing to execute campaigns personally
• Experienced operating as a senior individual contributor, working autonomously and managing up
• Strong with GA4, attribution tools, and reporting dashboards

Application

• Please email slicehrconsultancy@gmail.com with your CV and LinkedIn profile.