Marketing Manager

Job Title: CHEC Growth Manager

Location: Preston

Contract Type: Permanent

Hours: 37.5

We are always looking for great talent to join our team and help achieve our ambitious goals and growth. We care about our people, and we care about the future of community health and how CHEC can play an innovative part in making this great, with your help.

If you are care focused and looking to join an organisation that is thriving on success, then CHEC is your employer of choice! We have an exciting opportunity to join us as we continue to expand throughout the UK.

About the Role

The role holder will lead the development of sales enablement programmes, referral growth campaigns, educational engagement initiatives and local market activation that drive business performance and strengthen CHEC’s position as a trusted NHS partner.

They will act as the marketing lead for healthcare professionals, shaping targeted strategies for Optometrists, GPs, ICBs, Primary Care Networks, Local Optical Committees and other key referral stakeholders.

We are looking for someone who can.

• Own the annual growth marketing plan and translate commercial goals into actionable programmes
• Identify opportunities to increase referrals, market share and stakeholder engagement.
• Develop targeted growth plans and campaigns for priority territories.
• Lead planning, delivery and optimisation of multi‑channel campaigns across paid, social, email, web, PR and events
• Partner with sales teams to create toolkits, presentations and materials that support referral acquisition and retention.
• Build targeted engagement programmes for Optometrists, GPs, LOCs, PCNs and other referrers
• Improve segmentation, nurture journeys, automation and personalised stakeholder communications.
• Monitor referral performance, build dashboards and provide actionable recommendations.
• Own the CHEC value proposition, develop audience‑specific messaging and ensure brand consistency.
• Build strong internal relationships and manage external agencies and suppliers.

What you’ll bring to the role

• Degree level qualification or equivalent experience in Marketing, Business or Communications or can demonstrate significant relevant experience.
• Significant experience in a growth, campaign or marketing management role.
• Experience developing and delivering integrated multi-channel campaigns.
• Strong commercial awareness and understanding of customer acquisition.
• Experience managing marketing budgets and performance.
• Excellent stakeholder management skills.
• Strong analytical and reporting capability.
• Experience working with CRM and marketing automation platforms.
• Ability to interpret data and translate insight into action.
• Experience briefing and managing agencies and suppliers.
• Excellent project management and organisational skills.
• Knowledge of HubSpot or equivalent CRM platform.

Why work for us?

• 25 days holidays plus bank holidays
• Buy and sell annual leave scheme
• Annual Company Bonus scheme
• MediCash
• Refer a friend scheme
• Company pension
• Company sick pay scheme
• Life assurance scheme
• Bluelight Card- 100’s of discount and cashback options
• Performance review with a training and development plan
• Employee discounts portal
  Gym membership discounts
• Cycle to work scheme
• Tech scheme