New Business Development Manager

About Doherty Associates

Doherty Associates (DA) is an IT Managed Services Provider (MSP), that delivers a broad range of consulting and managed services to a highly loyal and expanding Client base. With a 33-year track record and ~100 employees, DA specialises in risk-focussed sectors, including capital markets and legal, where security capability and service quality is highly valued.

We are highly accredited Microsoft partner, with four Solutions Partner Designations (SPDs), having previously achieved 11 Gold competencies (the precursor to SPDs). DA are ISO27001 & ISO9001 accredited, operate a multi-geo 24x7 operation, and are Cyber Essentials Plus certified.

Our organisational profile is an attractive proposition for our customers and colleagues; DA is large enough to have a genuine depth of capability, but small enough to deliver an engaging and intimate service culture.

About the role

Hybrid working: 3 days in the London office (Holborn) in addition to sales prospect office visits.

This is a brand-new role within our business. We are seeking a dynamic, tenacious, and self‑motivated Business Development Manager (BDM) to drive an ambitious new logo growth across the UK SME sector. This is a pure hunter position and ideal for a sales professional who thrives on identifying, nurturing, and closing new Managed Services opportunities in a longer, 12–24 month, sales cycle.

In this standalone BDM role, you will be the engine behind our new business acquisition strategy - shaping the pipeline, opening doors, and converting high‑quality opportunities, giving you an opportunity to build a high‑performing engine, from the ground up. Unlike many MSP BDM roles that sit within large teams, this role offers:

• Complete ownership of new logo generation
• Uncapped earning potential, to reward exceptional performance and allow substantial growth
• A fast-growing, forward-thinking and long-standing MSP delivering modern cloud, cybersecurity, and digital workplace solutions
• The freedom to work entrepreneurially - designing outreach strategies, leveraging your network, and using modern AI tools to win more and faster
• A culture that believes in innovation, integrity, and exceptional client experience, evident in a very low churn and high referral rate.

Key responsibilities

• Hunt, identify, and convert new Managed IT Services opportunities across ICP SMEs in London and the South East
• Build and manage a high-velocity pipeline, adopting a structured approach emphasising disciplined prospecting and qualification.
• Proactively engage warm prospects, generate cold leads, and leverage existing relationships to open doors, by utilising all suitable AI and automation tools available.
• Run the full sales cycle end‑to‑end: discovery, solution shaping, proposal, negotiation, and close, in partnership with Marketing and the Customer Success team.
• Use AI‑driven tools to streamline prospecting, outreach, research, and personalised engagement.
• Collaborate with technical teams to shape customer-ready proposals and scoping documents.
• Maintain accurate CRM hygiene and deliver timely forecasts.
• Represent the organisation at industry events, networking groups, and partner engagements

About you

Experience and background

• Proven success selling Managed IT Services within an MSP environment, either as a BDM, SDR, or Sales Executive
• Strong understanding of SME technology challenges (cloud, M365, Copilot, cyber security, digital workplace)
• Commercially sharp, resilient, and experienced in the tech/MSP ecosystem in London
• A strong personal network and the confidence to leverage it immediately
• Demonstrable track record of winning new business and achieving/exceeding targets
• Comfortable operating and with experience of managing long sales cycle environment (12–24 months)
• Familiarity with AI-powered sales tools and the ability to apply them to accelerate prospecting and outreach

Mindset & behaviours

• Relentless hunter mentality – proactive, fearless, and creative
• Highly organised and process-driven
• Exceptional communication and storytelling abilities
• Strategic thinker who can identify whitespace and shape complex deals
• Entrepreneurial spirit with the ambition to “think big”

Why join us?

Doherty Associates operates confidentially in the market and are a long-standing London-based technology partner serving professional services, financial, legal, regulated and high-growth sectors. We are known for:

• Outstanding technical capability
• Loyal client relationships
• Commitment to innovation and next-generation tooling
• Long-term investment in people, culture, and customer excellence

The package

• Competitive base salary (commensurate with experience)
• Uncapped commission earnings scale with success
• Quarterly incentives and accelerators
• Supportive leadership team committed to your development
• Opportunity to shape the future of the sales function in a pivotal growth year