Sales Development Representative

Sales Development Representative (Progression to Business Development Executive)

About Unifocus

Unifocus is a leading workforce management software platform built specifically for the hospitality industry. Our integrated platform combines intelligent automation for labour management, scheduling, time and attendance, housekeeping, maintenance, task management and guest service operations.

We support some of the world's leading hospitality brands, including Hilton, Rosewood, Shangri-La, Accor, IHG, Hoxton, Corinthia, Oetker Collection and many more. As a growing international SaaS company, we offer an environment where ambitious people can make a genuine impact while accelerating their careers.

Visit www.unifocus.com to learn more.

About the Role

Are you looking to accelerate your career in SaaS sales beyond a traditional SDR role?

We're looking for an ambitious sales professional who wants more than simply booking meetings. This position is designed for someone with a strong prospecting mindset who is eager to progress into a full-cycle sales role.

You'll begin as a Sales Development Representative, learning our products, sales methodology and hospitality market while building pipeline through outbound prospecting and qualifying inbound opportunities.

Following successful completion of your probation period, you'll transition into a hybrid Sales Development Representative / Business Development Executive role.

You'll continue to generate your own pipeline while also taking ownership of a defined European territory, managing opportunities from initial outreach through discovery, demonstrations, commercial negotiations and ultimately closing new business.

You'll report directly to the UK Sales Director and work alongside a small, experienced sales team focused on growing our presence across Europe.

What You'll Do:

During your onboarding and probation

• Generate qualified sales opportunities through outbound prospecting and inbound lead qualification.
• Identify and engage hotel groups, management companies and ownership groups across Europe.
• Prospect using phone, email, LinkedIn and modern sales engagement tools.
• Qualify opportunities and schedule meetings for senior sales executives.
• Craft compelling value propositions tailored to each prospect.
• Handle objections and educate prospects on the value of the Unifocus platform.
• Maintain accurate pipeline activity within Salesforce and other sales tools.
• Consistently achieve activity and qualified opportunity targets.
• Partner with Marketing to support campaigns, webinars and events.

Following successful completion of probation:

In addition to the responsibilities above, you will

• Own and develop a defined sales territory across Europe.
• Create and execute your own territory plan.
• Build and manage your own sales pipeline.
• Run discovery meetings and product demonstrations.
• Prepare proposals and negotiate commercial agreements.
• Manage the complete sales cycle from prospecting through to close.
• Close new SaaS opportunities across SMB hotel groups.
• Achieve pipeline, revenue and ARR targets.
• Build long-term relationships with customers while expanding your territory.

What We're Looking For

• 2-5 years of experience in Sales Development, Business Development or B2B SaaS sales.
• A genuine desire to build a long-term career in software sales.
• Strong outbound prospecting skills and confidence engaging senior decision-makers.
• Excellent written and verbal communication skills.
• A competitive mindset with a passion for achieving ambitious targets.
• Self-motivated, resilient and highly organised.
• Comfortable working with Salesforce and modern sales technology.
• Strong attention to detail and a data-driven approach.
• A willingness to learn and continuously improve.
• Hospitality experience is advantageous but not essential.
• Additional European languages - Spanish / Portuguese / Italian / German / French are essential.

Why Join Unifocus?

Unlike many SDR roles where progression can take years, this position is designed to develop you into a full cycle SaaS sales professional.

You'll have the opportunity to

• Earn £70,000-£90,000 OTE
• Progress into a closing role after successful probation
• Own and grow a significant European territory
• Close £10k-$50k ARR SaaS opportunities
• Sell to globally recognised hotel groups, including Hilton, Rosewood, Accor, IHG, Shangri-La, Corinthia and many more
• Learn directly from experienced SaaS sales leaders
• Work across the complete sales cycle—from prospecting through negotiation and close
• Build a long-term career within a growing international software business with clear progression opportunities as the team expands

The Unifocus Experience

Our Culture Statement Thriving Together, Achieving Greatness

Our culture is built around four core values: Unite, Inspire, Empower and Excel. We bring together diverse perspectives and expertise from around the world, supporting one another to achieve exceptional results. We challenge convention, celebrate success together and are passionate about delivering meaningful value to our customers across the hospitality industry.

What We Offer

• Competitive salary with uncapped earning potential
• £70,000-£90,000 OTE
• Hybrid working environment
• Health insurance
• Generous paid time off
• Parental leave
• Professional development and ongoing sales coaching
• Referral programme
• Genuine progression into a full-cycle SaaS sales career
• The opportunity to make a significant impact within a fast-growing international software business