Sales Manager - Škoda With the recent development of our state-of-the-art facilities in Dungannon, and the arrival of Volkswagen Passenger Cars, Škoda, and CUPRA, there has never been a more exciting time to join Donnelly Group and advance your career, we can offer excellent facilities, industry leading pay and manufacturer training. We are looking for a dynamic, driven Sales Manager to lead the Škoda New and Used Car Sales team at our newly built dealership. The ideal candidate will have a proven track record of delivering results, leading high-performing teams, and ensuring an outstanding customer experience in line with brand standards. This is a hands-on leadership role suited to someone who thrives on driving performance, developing people, and ensuring departmental growth through strong controls and customer focus. About the role Key Responsibilities: • Lead, coach, and motivate the sales team to meet and exceed targets for unit sales, profit per unit, finance, and add-on products. • Manage daily operations of the new and used car sales departments. • Ensure full compliance with FCA and Volkswagen Group Financial Services regulations and standards. • Maximise profit opportunities in all areas of vehicle sales including finance, insurance, and accessories. • Oversee and manage stock levels, ordering, and display. • Monitor and analyse KPIs such as conversion rates, enquiry levels, stock turn, and sales pipeline health. • Deliver a customer-centric sales process that supports high levels of retention, online reviews, and CSI scores. • Conduct regular one-to-ones, team meetings, and performance reviews. • Work collaboratively with aftersales and marketing to generate leads and promote brand visibility. Employee Benefits • 30 Days’ Holiday — increasing with long service • Health Cash Back Scheme • Employee Assistance Programme — including GP Anytime • Enhanced Maternity & Paternity Pay • Pension Provision & Life Assurance • Access to Discounted Private Medical Cover • Retail Discounts through BenefitHub • Cycle to Work Scheme • Kingsbridge Diamond Membership Club • Continuous Development & Learning This is an exciting opportunity to join a thriving department combining your skills and experience and our support and development opportunities, you’ll have everything you need to drive your career forward. This is not an exhaustive list of duties, and the post holder may be required to undertake other reasonable duties as discussed and directed by their line manager. The company reserves the right to expand the shortlisting criteria where necessary to facilitate the shortlisting process. Donnelly Group is an equal opportunities employer. Apply now and drive your career further with Donnelly Group! About the company For over 70 years, Donnelly Group has grown from a small family business in Caledon into Northern Ireland’s largest family-owned motor retailer. Today, our people are at the heart of everything we do across 22 leading automotive brands and 9 locations. Required Criteria • Minimum 2 years in a Sales Manager role within a franchised dealership (Volkswagen brand experience desirable but not essential). • Strong understanding of F&I processes, new and used car operations, and current FCA compliance. • Excellent leadership and people development skills. • High level of organisation, attention to detail, and ability to work under pressure. • Comfortable using DMS systems, online lead management tools, and manufacturer platforms. • Demonstrates a customer-first approach and ability to build rapport and trust quickly. • Target-driven and motivated by performance and team success. • Valid driving licence. Desired Criteria Skills you'll need
