Senior Channel Strategist

We're looking for a Senior Channel Strategist to help our clients turn their employer brands into meaningful, effective experiences across the channels and touchpoints that matter most to talent.

You'll sit at the intersection of employer brand, audience strategy, communications and channel planning, translating employer brand strategy into clear recommendations for where, when and how organisations should show up.

You'll work across the full employer brand ecosystem, from careers sites and social to paid media, employee advocacy, recruitment platforms, events and internal channels. You'll understand the role each channel plays and create joined-up strategies that make employer brands distinctive, relevant and effective.

What you'll do

• Develop integrated channel strategies that bring employer brands to life across the candidate and employee journey.
• Define the role and purpose of different owned, earned, paid and employee-led channels.
• Translate employer brand positioning and EVP into practical channel and communications strategies.
• Research talent audiences and understand their behaviours, motivations and media consumption.
• Develop audience/channel frameworks, journey maps and activation plans.
• Work with creative teams to ensure ideas are strategically strong and effective in their intended channels.
• Develop channel recommendations for employer brand, talent attraction and recruitment campaigns.
• Lead client workshops and presentations, clearly articulating your strategic thinking and recommendations.
• Define appropriate channel KPIs and use data and performance insights to evolve strategies.
• Bring a channel perspective into broader employer brand strategy and help clients connect brand with activation.
• Track new platforms and changes in existing ones, turning them into fresh ideas that keep our clients ahead of change.

What we're looking for

You'll be a strategic thinker who understands that a strong brand only creates value when it reaches the right people, in the right places, in the right way.

You'll ideally have:

• Experience in channel, communications, media, brand or integrated strategy, preferably within an employer brand setting.
• Strong understanding of digital, social and the wider communications landscape.
• Experience developing multi-channel strategies and audience-led plans.
• The ability to connect brand strategy with practical activation.
• Strong research, insight and analytical skills.
• Excellent presentation, storytelling and client-facing skills.
• Experience working collaboratively with creative, account and specialist teams.

What success looks like

You'll help our clients understand where and how their employer brand should show up, while bringing greater integration between brand, creative, content and channel.

Ultimately, you'll help us move beyond thinking about channels as individual touchpoints and towards creating connected employer brand experiences that influence how people discover, consider and engage with organisations.

About ThirtyThree

We are an award-winning Employer Brand and Recruitment Marketing agency that brings together thinkers, writers, doers, and makers. We work with some of the world’s most recognisable brands – including McDonald’s, M&S, Newton, Royal Mail, and A&O Shearman - across finance, law, retail, engineering, and more - helping them tell their story in a way that attracts and retains the right people.

Our Commitment to Diversity and Inclusion

At ThirtyThree, we are committed to creating a diverse and inclusive workplace. We believe that the best work emerges when talented individuals from all backgrounds and life experiences come together. Our team is dedicated to:

• Embracing different perspectives
• Supporting individual growth
• Creating a culture of mutual respect and collaboration

Applying

Please send your CV and cover letter to work@thirtythree.co.uk.