Senior Event Marketing Manager

Job Title: Senior Event Marketing Manager

Reports to: Director of Marketing

Location: London, UK (Hybrid)

A Little About Us

IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading " must-attend” events in every industry.

Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.

What Will I Be Working On?

• As an experienced marketer, you’ll already know that typical days can vary, but here’s a summary of what you can expect as our Senior Events Marketing Manager
• Formulating and executing targeted marketing strategies for your event portfolio, not just specific to the event but how we can market the events as a portfolio to the community
• Forging mutually beneficial annual marketing partnerships with associations and publications that strengthen the event portfolio reputation and exposure
• Stablishing effective working relationships with speakers and sponsors to gain their buy in to promote our events through podcasts, webinars and webcasts
• Utilising a full range of online marketing tactics, including social media, SEO and PPC
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy
• Preparing all promotional copy and collateral
• Establishing close working relationships with our sponsorship clients
• Working closely with other internal departments to achieve project objectives
• Hitting agreed targets for direct revenue generation and lead generation whilst closely managing the event marketing budget

What Can I Bring to the Team

• Educated to degree level 2:1 or equivalent working experience - ideally within marketing or communications
• 5+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
• A data-driven and commercial mindset with experience in managing marketing budgets effectively and delivering ROI for maximum profit gain
• Have a proven track record of effectively managing marketing campaigns including email marketing, social media, stakeholder engagement, media partners, data management and analysis
• Experience with digital marketing (SEO & SEM, social media etc.)
• Exceptional interpersonal skills
• An exceptional communicator and team player who can clearly connect ideas, and outcomes whilst working effectively with a variety of departments and seniority levels
• A creative problem-solver who will dig into the details before making decisions
• Commercial mindset – Experience in managing budgets and ROI for maximum profit gain
• Ambition to not only meet but exceed lead and revenue targets, working with the team to achieve this will excite you every day
• Is a creative problem-solver, detail focused and analytically inclined
• Ability to work independently and manage tight deadlines as well as the occasional curveball, where needed
• Self-driven, results-oriented, with a positive outlook
• Keen for new experiences, responsibility and accountability
• Ability to travel internationally when required