Senior Growth and Digital Manager - 15-month maternity cover

About Wonderfield Group

Wonderfield Group is a leading food business operating across the UK, Ireland and Europe, bringing authentic, high-quality Asian cuisine to customers through multiple channels. As part of the global Zensho Holdings Group, we combine the strength of an international organisation with the agility and ambition of a fast-growing business.

Our portfolio includes well-loved brands such as YO!, Panku, Taiko Foods, Bento serving millions of customers through restaurants, retail kiosks, supermarket partnerships and food manufacturing.

From our iconic YO! restaurants and Panku retail kiosks across the UK and Ireland, to our expanding European retail partnerships and our award-winning manufacturing business, Taiko Foods, we're passionate about creating fresh sushi, poke, bento, street food and Asian-inspired meals that customers love.

Operating across the UK, Ireland and a growing number of European markets including Germany, France, Belgium, the Netherlands, Spain, Portugal, Denmark and Poland, we're continuing to invest in innovation, our people and our brands as we expand our footprint across the continent.

Joining Wonderfield means becoming part of an ambitious, collaborative business where innovation is encouraged, careers can flourish and everyone has the opportunity to make a real impact. As we continue our exciting growth journey across the UK, Ireland and Europe, there's never been a better time to join us.

We are looking for a commercially minded, creative and data-driven Senior Growth and Digital Manager with a passion for food, digital innovation and customer engagement. You will have a strong understanding of digital marketing, social media, CRM and loyalty strategies, with the ability to turn customer insights and market trends into impactful campaigns that drive revenue, customer acquisition and retention.

With at least five years’ experience in digital, social or loyalty-focused roles within consumer-facing brands, ideally across food, retail, hospitality or FMCG, you will bring a proven track record of delivering measurable commercial results and growing brand performance.

You will be a confident leader and collaborator, with excellent stakeholder management, communication and project management skills. You will be comfortable leading a team, managing agency relationships and working across multiple brands and channels. Combining strategic thinking with a hands-on approach, you will use data and performance insights to continuously improve the customer experience, strengthen brand loyalty and support business growth.

What you’ll be doing

• Develop and lead the UK and Ireland digital strategy, using customer insights and data to drive revenue, profitability, engagement and long-term brand growth.
• Lead digital, CRM and loyalty initiatives to attract new customers, increase visit frequency, improve retention and grow customer lifetime value.
• Plan and deliver integrated digital marketing campaigns across social media, paid media, SEO, PPC, mobile marketing and affiliate channels, working closely with brand and marketing teams.
• Own and optimise customer-facing websites and digital platforms, improving user experience, content, performance and conversion across all brands.
• Drive digital innovation by identifying emerging trends, introducing new technologies and developing engaging, personalised content and customer experiences.
• Manage digital agencies and external partners, oversee budgets and performance reporting, and use a test-and-learn approach to maximise return on investment.
• Analyse customer behaviour, audience insights and campaign performance to identify opportunities, improve acquisition and retention, and inform future marketing activity.
• Ensure all digital channels and platforms comply with GDPR, legal requirements and brand reputation standards.
• Lead, develop and support a team of five, providing clear direction, building capability and ensuring the team has the resources needed to deliver its objectives.

We're proud to offer

• Fantastic hybrid working environment
• Opportunity to grow your career alongside with us with available apprentice program
• Brilliant support services designed to enhance your physical, mental and financial wellbeing.
• Annual discretionary bonus subject to business and overall performance
• Discretionary Life Assurance
• Discretionary Income Protection
• Group Personal Pension
• Private Medical Cash Plan
• Bespoke reward platform including access to retail, cinema & gym discounts.
• 50% off your food every time you dine with us for you and 3 friends.
• Contribute towards our award-winning sustainability initiatives that delivers progress against 9 UN sustainability goals. We're committed to responsibly sourcing and all our seafood, therefore we only use source sustainable fish. All our packaging is recyclable and 80% of our packaging is already made from recycled plastic.
• Annual Awards ceremony celebrating our success and offering winning Managers free trips to Japan.

Wonderfield Europe at a glance

Operating across the UK, Ireland and Europe, we bring Asian-inspired food experiences to customers through our brands YO!, Panku and Taiko Foods. From restaurants and retail kiosks to food manufacturing and retail partnerships, we combine innovation, quality and passion to deliver great food experiences every day.

About us

Come roll with us and be part of something big.

Our Values

Think like an owner. Be passionate. Speak openly. Move fast, together.

Ready to Roll?

Come roll with us and play a key role by bringing people together to celebrate better food for everyone the Japanese way...