Social Media Marketing Officer

Company Description The Zahra Trust is a charitable organization dedicated to supporting individuals and communities affected by poverty and famine. The organization focuses on delivering essential aid, including food, shelter, and other basic needs, to help people survive in difficult circumstances. Beyond immediate relief, The Zahra Trust works to empower beneficiaries through sustainable initiatives so they can become self-sufficient and no longer rely on ongoing aid. Team members contribute directly to impactful, mission-driven projects that aim to improve lives and build resilient communities.

Role Description The Social Media Marketing Officer is a full-time role. This role is responsible for planning and executing social media marketing campaigns that promote The Zahra Trust’s mission, initiatives, and fundraising activities across platforms such as Instagram, Facebook, X (Twitter), LinkedIn, and TikTok. Day-to-day tasks include creating and scheduling posts, managing content calendars, optimizing social media performance, engaging with online communities, and responding to comments and messages. The Social Media Marketing Officer will analyze campaign metrics, prepare performance reports, and adjust strategies to improve reach, engagement, and conversions. Collaboration with fundraising, communications, and design teams is expected to ensure consistent messaging and effective digital storytelling.

Qualifications

• Demonstrated skills in Social Media Marketing and Social Media Optimization (SMO), including campaign planning and platform-specific best practices.
• Strong Communication abilities, with experience in community engagement, online customer or donor interaction, and clear written messaging.
• Experience with Content Strategy for social media, including editorial calendar management, audience-focused messaging, and alignment with organizational goals.
• Knowledge of Digital Marketing, including basic analytics, performance tracking, and integration of social media into broader digital campaigns.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite) and analytics platforms.
• Ability to work independently in a hybrid environment, manage multiple projects, and meet deadlines.
• Previous experience in the nonprofit or charity sector, particularly in fundraising or awareness campaigns, is an advantage.
• Relevant education or training in Marketing, Communications, Digital Media, or a related field is preferred but not mandatory.