Area Sales Manager
Area Sales Manager – UK & North West Europe (NWE)
UK-Based | Field-Based | Frequent UK & European Travel
Deep Sea Electronics (DSE) is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle control systems, powering critical infrastructure worldwide. With customers in over 150 countries and a reputation for innovation, quality, and reliability, we continue to invest in our people, products, and international growth.
We are looking for an ambitious and commercially driven Area Sales Manager to join our UK Commercial team. This is an exciting opportunity to manage and grow sales across the UK and North West Europe, developing strong customer relationships, identifying new business opportunities, and driving demand for DSE's expanding product portfolio.
If you're passionate about technical sales, business development, and building long-term customer partnerships, we'd love to hear from you.
The Role
As an Area Sales Manager, you will be responsible for delivering sustainable sales growth across your territory, working closely with distributors, OEMs, integrators, and end users. You'll act as a trusted advisor to customers while identifying market opportunities and supporting the continued growth of the DSE Control product range.
Key responsibilities include
- Driving sales growth and market expansion across all DSE product categories
- Developing and implementing territory sales strategies to maximise revenue and market share
- Building and strengthening relationships with distributors, OEMs, integrators, and key end users
- Identifying and securing new business opportunities across the region
- Promoting and growing the DSE Control product portfolio
- Conducting regular customer visits, technical sales presentations, and product demonstrations
- Managing quotations, negotiations, and commercial agreements
- Maintaining and developing a healthy sales pipeline through effective CRM management
- Coordinating marketing activities with distribution partners to increase market presence
- Monitoring competitor activity and identifying emerging market trends
- Delivering excellent customer service and support throughout the sales cycle
- Working closely with Technical Support, Marketing, Internal Sales, and Product Management teams
- Attending industry exhibitions, trade shows, and customer events
- Producing regular sales forecasts, activity reports, and market analysis
About You
We're looking for a self-motivated sales professional who can combine technical understanding with strong commercial acumen to drive business growth.
You will have
- Proven experience in a technical sales or business development role
- Experience selling technical products or solutions within engineering, control systems, electronics, power generation, automation, or a related industry
- Strong commercial negotiation and relationship-building skills
- Experience generating new business and growing existing customer accounts
- The ability to identify market opportunities and develop effective sales strategies
- Strong presentation and product demonstration skills
- Excellent verbal and written communication skills
- A proactive and results-driven approach
- Experience managing sales pipelines and CRM systems
- The ability to work independently in a field-based role
- Strong organisational and time management skills
- A full UK driving licence
Qualifications & Experience
- Previous experience in a sales role within a technical or engineering-focused business
- Knowledge of control electronics, automation, power generation, or related technologies would be advantageous
- Proven track record of achieving and exceeding sales targets
- Minimum of 5 GCSEs (or equivalent), including Maths and English
- Ability and willingness to travel throughout the UK and North West Europe
Why Join DSE?
At DSE, you'll have the opportunity to represent a respected global brand and play a key role in driving business growth across an important international territory. You'll work with innovative products, build long-term customer partnerships, and be part of a collaborative and ambitious team.
Benefits include
- 25 days holiday & Bank Holidays
- Flexible holiday scheme
- Bupa Healthcare package & Life Assurance
- Enhanced Maternity/ Paternity pay
- 5% Pension contributions
- Companywide performance based annual bonus scheme
