B2B Marketing Manager

B2B Marketing Manager

Salary: £45,000–£50,000, depending on experience

Snaparazzi is a North East based, global revenue partner for leading venues and brands. Established in 2009, we design, manufacture and operate bespoke photobooths, built in-house in the UK and powered by our own software. 

Our business is built on long-term commercial partnerships. We provide fully managed photobooths at no cost to our partners on a profit-share basis, handling installation, maintenance, paper and ink. Combining design, technology and memorable guest experiences, our photobooths give guests something tangible to take home while generating measurable commercial returns for our venue partners.

We now operate in over 950 venues across 12 countries, with partners ranging from independent venues to large venue groups across hospitality, leisure, visitor attractions and live entertainment.

With a new brand identity and an established portfolio of venue partnerships, we’re looking for a B2B Marketing Manager to lead our marketing strategy as we continue to expand internationally.

About the role

Reporting to our Director of Sales & Marketing, you’ll lead our B2B marketing, creating campaigns, content and persuasive sales materials that communicate the value of our proposition. Your audience will be business owners, senior leaders and commercial decision-makers responsible for choosing partners for their venues.

In addition to this, you’ll manage and develop our Marketing Executive, set clear priorities and identify where additional expertise or external support and resources are needed to deliver the strategy.

The role

• B2B marketing strategy: Develop and deliver marketing plans that strengthen our commercial positioning.
• Sales materials and copywriting: Create persuasive pitch decks, proposals and case studies, tailoring our proposition to different industries and decision-makers.
• Brand development: Develop how we use our new brand identity across our marketing channels with more use of video and animation.
• Photography and content production: Build a strong library of photography and video showcasing our photobooths, their bespoke design and the experiences they create. Organise shoots, manage briefs, coordinate with venues and creative suppliers, and ensure the finished content supports our commercial objectives.
• Content management: Own the content calendar and oversee consistent, high-quality content across our channels.
• Team management: Manage and develop our Marketing Executive, setting clear priorities and goals.
• Website management: Keep website copy, partner examples, case studies and industry pages current, with clear messaging and straightforward enquiry journeys.
• B2B social campaigns: Plan and deliver targeted B2B social campaigns that build awareness among prospective venue partners and support sales conversations.
• Performance measurement: Track campaign performance.

Alongside core B2B responsibilities, you’ll also contribute to

• Customer data and B2C marketing: Establish how we can use customer data generated through our photobooths to support relevant, consent-based campaigns that encourage customers to return to Snaparazzi-owned locations.
• Customer experience and UI: Work with internal design and tech teams to improve the clarity, branding and usability of our photobooth screens and digital customer journeys.

Essential

• Proven experience developing and leading B2B marketing strategies.
• Experience translating a commercial proposition into persuasive sales materials, targeted campaigns and case studies.
• Experience managing people, budgets, external specialists and identifying when additional resources are needed.
• Excellent copywriting and editing skills, with the ability to explain commercial value clearly to different business audiences.
• Experience managing and coordinating content production, websites and external creative suppliers.
• A strong eye for branding and visual content, including photography and video.
• Strong organisation and the confidence to manage and develop a team.
• A hands-on approach, with the ability to both set the strategy and deliver the work.

We’re looking for someone with their own ideas, excellent copywriting skills and strong creative judgement. Please include examples of work you’ve personally written, created or directed, making your contribution clear. We want to understand your thinking, your skills and what you can bring to Snaparazzi.

What we offer you

• ·     You will work with some of the world’s leading brands, with exciting opportunities for growth and the chance to be part of the Snaparazzi success story
• ·     Competitive salary
• ·     A genuine seat at the table
• ·     A fast-moving and friendly team

• 31 days’ holiday per year, including bank holidays.
• Health Shield membership to support your wellbeing.
• Regular staff social events.

Please send your cv and include examples of work you’ve personally written, created or directed, making your contribution clear to careers@snaparazzi.com. We want to understand your thinking, your skills and what you can bring to Snaparazzi.