Business Development Manager

We are Web Behaviour Specialists, a London-based digital marketing agency specialising in paid search, display and social media advertising, SEO, website analytics, and optimisation. Since 2010, our multilingual team has worked with UK and multinational clients across the globe, delivering data-driven marketing solutions. As we expand our client portfolio, we are looking for an ambitious, commercially driven Business Development Manager to join our team and drive new client acquisition.

The role

As Business Development Manager, you will be the driving force behind new business pipeline generation at WBS, opening doors to new clients and building the relationships that fuel agency growth.

Working in close partnership with the agency’s leadership team, you will generate opportunities and guide prospects through the sales journey. You will lead the initial discovery, relationship-building, and qualification stages, then collaborate directly with the leadership and technical leads to pitch, close deals, and seamlessly onboard new clients.

This role suits a proactive, self-motivated individual with digital agency business development experience who thrives on networking, prospecting, and winning new business in a supportive, team-led pitching environment.

This is a hybrid role, combining time at our office in Greenwich, London, with working from home.

Key responsibilities

• ·     Set, track and achieve agreed new business, pipeline and revenue targets.
• ·     Generate qualified opportunities through targeted LinkedIn outreach, email campaigns, networking, strategic referrals, and direct prospecting.
• ·     Collaborate closely with the agency’s external lead generation and outreach partners to build a high-performing outbound engine.

·     Lead the sales cycle from initial discovery and qualifying through to close, working together with the leadership team on pitching, commercial negotiation, closing and client onboarding.

·     Collaborate with the internal team to scope solutions, costings, and bespoke audit proposals tailored to client goals.

·     Deliver compelling, consultative pitches that translate complex digital marketing concepts into clear commercial outcomes.

·     Present the full WBS offer with confidence: digital marketing strategy, paid media (search, display, social), SEO and analytics.

·     Convert new wins into sustainable, long-term client relationships and ensure seamless onboarding handovers to account teams.

·     Build relationships with complementary agencies, consultancies and technology partners to create referral opportunities.

·     Represent WBS at conferences, exhibitions, networking events and client meetings.

·     Act as an ambassador for the agency and help position WBS in the market.

·     Monitor competitor activity, industry trends and emerging target markets.

·     Champion HubSpot CRM across the agency, maintaining real-time accuracy across calls, pipeline stages, proposals, and deal records.

·     Deliver regular commercial reports to the leadership team on pipeline health, outreach partner performance, conversion metrics, and revenue forecasts.

·     Manage your own workload with minimal supervision, taking ownership of results.

Essential skills and experience

• ·     At least 2 years in business development or new business at a digital marketing, media or performance agency
• ·     A proven track record of generating opportunities, winning new clients and delivering against revenue targets
• ·     Strong knowledge of the digital marketing landscape, including PPC, paid social, display, SEO and analytics
• ·     Hands-on experience with HubSpot (or a similar CRM) to manage pipeline, deals and reporting
• ·     Experience working with outreach or lead generation partners
• ·     Confidence engaging, presenting to and negotiating with senior decision-makers
• ·     A consultative sales approach and strong commercial awareness of how agencies win profitable, sustainable work
• ·     Excellent written and verbal communication, including writing persuasive proposals
• ·     Strong organisation and time management, and the ability to work to deadlines
• ·     A proactive, self-motivated approach and the resilience to keep going when deals take time
• ·     Proficient in Microsoft Office or Google Workspace

Desirable

• ·     An existing network of contacts among UK and international brands
• ·     Experience selling to multinational clients or across several markets
• ·     Fluency in more than one language
• ·     Familiarity with LinkedIn Sales Navigator and sales automation tools
• ·     A university degree or equivalent experience
•  Salary: £35,000-£45,000 (depending on experience) + commission