Corporate PR Manager
Job description:
- Job Title: Corporate PR Manager
- Department: Client Office
- Location: London
Contract: 6 months
Purpose - To support our reputation across financial and corporate audiences as the business builds both its resilience and reputation through a more integrated growth narrative and investment case. The role will support the Senior Manager to help deliver a programme of work led by the Director of Corporate Affairs, also working closely with various internal stakeholders and an external agency.
Outcomes for the Role
An enhanced external perception of the business across financial and corporate audiences to support wider work to deliver excellence for clients
An integrated narrative demonstrably built into our content, thought leadership and all financial and corporate communications across all channels, anchored on strong core messaging and brought to life with proof points, stories, and relevant executive profiling
A robust, joined up approach to integrated communications and content across all channels, closely aligned with other teams in Client Office and other relevant internal teams, notably Company Secretariat, Responsible Business, and IR.
Focus of the role and activity
This work is in addition to the existing growth-related PR activity of the Corporate Affairs and Communications team, centring specifically on initiatives to restore and strengthen the reputation and resilience of the business with key stakeholder groups. Activity to include:
· To work collaboratively with the Senior Manager, Director and other internal stakeholders as part of a refreshed, integrated approach to an external narrative that reflects the enhanced resilience and controls to deliver excellence to clients
· Anticipated activity to include working with the agency, internal colleagues and stakeholders to find and package up stories, examples and data which evidences progress in the business.
· To support the agency and Corporate Affairs and Communications team in building a structure for our future narrative which supports the business and is brought to life via content, proof points and stories carried across our annual report, other corporate reports, financial communications, Group, IR and media segments of the website, and social channels.
Relevant experience
- Prior experience in corporate communications, in-house or agency, to develop stories, thought leadership, executive comment in a multi-channel way, including social / digital communications to deliver a joined up and integrated corporate narrative and messaging
- Experience developing and project managing measurable programmes to carry across social and digital channels; also working with, and interpreting measurement for senior executives
- Excellent and proven stakeholder management capabilities
- Understanding of regulatory environment in financial services, also working with compliance and risk management functions
- Experience of working in media environments, ideally to engage a wide range of audiences – from consumers to professional, specialist, financial, investor and political
Person specification
- Significant working in fast moving corporate communications environments;
- Familiarity with Rathbones and/or the wealth management sector as well as financial services more broadly will be an advantage
- An ability to adapt to rapidly changing plans and circumstances
- Excellent interpersonal skills, both verbal and written
- Sound judgement of corporate positioning in the context of external expectations and developments
- Proven capacity to work in a matrix environment, with strong ability to drive and deliver results
- A self-starter, you will be curious and enjoy identifying, helping to build, write and create stories from our business to help position us with target audiences and support strategy
- You will be a good listener, and collaborative, with other teams from all parts of our business and external agency partners, also possess good influencing skills and an ability to form relationships with a wide mix of internal and external stakeholders