CRM Manager Ref: 60010 (Internal Only)

This vacancy is only open to those currently employed by the University of Sussex as an internal opportunity (Including those employed through Adecco, Chartwells, and SEF).

About the Role

The role leads the University of Sussex’s CRM communications for prospective students before they apply. You’ll plan and deliver undergraduate and postgraduate campaigns that improve the prospective student experience, encourage event bookings and applications, and support student recruitment growth.

 You’ll manage communications and processes for large recruitment events, including the integration between Gecko, Dotdigital and Sussex People. You’ll use CRM data to test and improve campaigns, track engagement and application rates, and share findings with colleagues.

 Reporting to the Head of CRM, you’ll line manage and develop a Grade 5 CRM Marketing Officer. You’ll prioritise requests and work with Marketing, Student Recruitment, Admissions, faculties, IT and external suppliers to keep the service running and campaigns on schedule. You’ll help deliver the second phase of the CRM implementation project and ensure communications follow data protection requirements and University policy.

You will be expected to be involved in key University events, including Graduation, Open Days, registration and Clearing. Very occasional weekend working is required, with time off in lieu provided.

About you

You’ll have a degree or equivalent experience, with demonstrable experience of developing and delivering CRM campaigns and working with CRM systems. You’ll have at least two years’ hands-on experience with Dotdigital and detailed practical knowledge of Eventbrite and Gecko Events.

You’ll be able to manage several projects to tight deadlines, delegate effectively and build productive relationships with stakeholders. You’ll communicate clearly, analyse campaign data and use it to solve problems and improve communications.

You’ll understand marketing permissions in higher education, how GDPR applies to email marketing, and how Competition and Markets Authority (CMA) and Advertising Standards Authority (ASA) guidance applies to marketing copy.

Higher education experience and knowledge of student lifecycle communications are desirable.

About our Division

The CEA division is vital in contributing towards the success of Sussex. We work closely in partnership our academic schools and other learning institutions in the UK, and, Internationally to attract the very best students we can. 

Our ideas matter, that is why we work and advise on Institutional Growth Strategies to support the University in achieving positive outcomes. The life-long relationships with our global alumni and friends enable many of the gifts which allow Sussex’s research to flourish.

Please find further information regarding the division at Communications, Engagement and Advancement: University of Sussex.

Why work here

Our university is situated off the A27, next to the beautiful South Downs where you will enjoy everything that our 150-acre campus has to offer. We are accessible by public transport; Falmer train station is a five-minute walk to campus and several bus stops are located within campus. We also have dedicated cycling paths and encourage our staff to use these with our offering of a cycle to work scheme.  

Sussex is a renowned, multi-accredited, research-led International University and this is only possible because of the people that work here. Whether you are a member of Faculty, part of a Professional Services team or a Student, it’s our people that make us great and we want you to be part of that. 

Find out more about our reward and benefits package. 

Find out about our equality, diversity and inclusion. 

Further Key Information 

Please contact Helen Merrills, Director of Marketing, Brand and Content h.merrills@sussex.ac.uk for informal enquiries.

The University of Sussex values the diversity of its staff and students, and we welcome applicants from all backgrounds.

Eligibility

Visa Sponsorship Queries: This role may be eligible for sponsorship. Please consult our Skilled Worker Visa information page  for further information about Visa Sponsorship.

The University requires that work undertaken for the University is performed in the UK.