Digital Campaigns & eCRM Specialist

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Digital Campaigns & eCRM Specialist

Consumer Brands Marketing United Kingdom Full Time Regular

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About this Position

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. Join our global community of pioneers and play a key role in shaping customer engagement through data-driven insights and eCRM excellence. Within Henkel Consumer Brands and our Professional Hair business, you'll help execute campaigns across paid media and eCRM channels, turning data and insights into actions that drive engagement, customer acquisition and growth. Grow your expertise in a dynamic, future-focused environment where innovation, collaboration, and continuous learning are at the heart of everything we do.

What you´ll do • Execute digital campaigns across paid media and eCRM channels, (including Meta, TikTok, Google). • Track campaign performance against commercial KPIs including ROAS, CPA, revenue and customer acquisition targets. • Work closely with agency partners and internal stakeholders to implement campaign plans and ensure effective cross-channel execution. • Produce regular performance reporting, translating data into actionable insights, recommendations and next best actions. • Support audience segmentation and targeting strategies to improve campaign effectiveness across paid and owned channels. • Ensure all creative assets, messaging and copy remain on-brand and aligned with campaign objectives. What makes you a good fit • Experience managing digital campaigns across social (Meta/TikTok/Google) and eCRM platforms. • Understanding of paid social and email marketing campaigns. • Experience managing agency partners and driving performance against defined KPIs. • Understanding of customer and data-driven marketing principles. • A proactive and adaptable mindset. • Excellent communication and collaboration skills. • Strong analytical skills and the ability to translate data into actionable insights. • Ability to manage multiple projects and meet deadlines. Desirable: •  Experience within beauty, FMCG, retail or eComm. •  Knowledge of customer segmentation, lifecycle marketing and digital analytics tools such as GA4. Some perks of joining Henkel • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year • Diverse national and international growth opportunities • Global wellbeing standards with health and preventive care programs • Gender-neutral parental leave for a minimum of 8 weeks • Employee Share Plan with voluntary investment and Henkel matching shares • Performance bonus / incentives • Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary • Annual Leave: 27 days plus 8 Bank Holidays • Celebration vouchers At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations. JOB ID: 26101024 Job Locations: United Kingdom Contact information for application-related questions: RecruitmentUKIE@henkel.com Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted. Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with. Activate external content When clicking the button below external content will be loaded which involves transfer of personal data (e.g. IP address) to external servers. This may involve that cookies are set by the external content provider. Please see Data Protection Statement for further information. Accept for all YouTube content Deactivate loading external content from YouTube. Deactivate loading external content from YouTube. How is work at Henkel About Henkel Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings. Activate external content When clicking the button below external content will be loaded which involves transfer of personal data (e.g. IP address) to external servers. This may involve that cookies are set by the external content provider. Please see Data Protection Statement for further information. Accept for all YouTube content Deactivate loading external content from YouTube. Deactivate loading external content from YouTube. FAQ I am interested in several jobs. Can I apply for multiple positions at the same time? Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions. The job offer is written in English – should I write my application in English as well? Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad. Do I get feedback during the application process about the state of my application? Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process. Can employees move between business areas and/or to a different country? Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level. Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company. Here you will get further information on our training programs. Whom do I contact if I have questions concerning my application? Our recruiting team will help you with all requests regarding your application. 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