Digital Marketing Executive

About the role

We are looking for a Digital Marketing Executive to join the Spectrum team to help increase brand awareness, website engagement and inbound lead generation.

This is a hands-on role for a commercially minded digital marketer who is confident managing paid advertising campaigns, updating website content using a CMS and developing digital channels. You will work closely with the sales and marketing teams to create effective campaigns that attract, engage and convert prospective customers.

Key responsibilities

• Plan, launch and optimise paid advertising campaigns across platforms such as Google Ads, LinkedIn and other relevant channels.
• Manage campaign budgets, targeting, creative, landing pages and performance reporting.
• Support the development of integrated digital marketing campaigns aligned with business and sales objectives.
• Create, publish and update website content using WordPress
• Improve website content, structure and user journeys to increase engagement and lead conversion.
• Support SEO activity, including keyword research, on-page optimisation and content improvements.
• Create and manage landing pages, forms, calls to action and campaign assets.
• Help grow our digital channels, including email marketing, social media and online content.
• Track campaign and website performance using tools such as Google Analytics, Google Tag Manager, Search Console, CRM and marketing automation platforms.
• Produce regular reports and provide actionable insights to improve marketing performance.
• Work with internal teams, suppliers and technology partners to coordinate campaign activity.
• Maintain accurate marketing records, campaign documentation and lead data.
• Stay informed about developments in digital marketing, advertising platforms, analytics and technology-sector trends.

About you

You will be a proactive and organised digital marketer who enjoys combining creativity with data and commercial results. You should be comfortable managing multiple campaigns and projects, working independently and collaborating with sales and marketing colleagues.

Essential experience and skills

• Experience in a digital marketing, marketing executive or similar role.
• Practical experience managing paid advertising campaigns, ideally across Google Ads and LinkedIn Ads.
• Experience using a CMS to create and update website content.
• Understanding of digital campaign planning, audience targeting and conversion optimisation.
• A good working knowledge of ad-serving tools.
• Experience using analytics and reporting tools to measure campaign performance.
• Good understanding of SEO, email marketing and social media marketing.
• Strong written communication and attention to detail.
• Ability to manage priorities, deadlines and marketing budgets.
• A results-focused approach with an interest in generating measurable leads and business opportunities.

Desirable experience

• Experience working in the technology, IT services, software or reseller sector.
• Knowledge of the Pipedrive CRM system.
• Experience with marketing automation and email platforms.
• Knowledge of HTML, landing-page optimisation or basic design tools.
• Experience supporting webinars, events, partner campaigns or content marketing.
• Relevant digital marketing qualifications, such as Google Ads or CIM certifications.

What success looks like

In this role, success will be measured by your ability to:

• Increase qualified inbound leads and marketing-generated opportunities.
• Improve paid advertising performance and return on investment.
• Grow website traffic, engagement and conversion rates.
• Develop our email, social media and other digital audiences.
• Deliver campaigns on time and within budget.
• Provide clear reporting and recommendations based on performance data.