EMEA Site Merchandiser, Surface
Develop insight-driven narratives with sound recommendations and solid action plans Plan and execute Surface merchandising strategies across category pages, product detail pages, comparison and configuration experiences, and buy flows, optimizing the customer experience to increase sales, improve conversion rates and reduce bounce rates across EMEA. Collaborate closely with key partners, including the WW Surface Site Merchandising Lead, Surface Category and Product Marketing, the regional EMEA team, Site Merchandising colleagues around the world and key global stakeholders.
Create, curate and optimize customer journeys that maximize learning and buying for our customers. Collaborate with Store Studio and other regions to develop visual mock-ups for Surface pages and launches, ensuring alignment on imagery, messaging and timing.
Apply strong project management across a variety of tasks with differing deadlines and priorities, share plans with relevant stakeholders, and manage time effectively to get things done in a fast-paced environment. Work with Production Operations to determine the launch mode and schedule for Surface launches and page updates, and communicate it to Site Merchandising and other partner teams.
Lead EMEA site merchandising post-mortems and the consolidation and sharing of best practices. Partner with the Site Merchandising Features PM and UX Design/Studio teams to build requirements for improved customer experiences, including new features for templates, navigation elements and wayfinding.
Orchestrate SEO actions for Surface in EMEA with the global SEO team and EMEA SEO virtual team, optimizing key Surface pages and driving organic traffic. Lead the EMEA site merchandising implementation of Surface product launches, refreshes and end-of-life transitions, ensuring timely, effective execution aligned with global strategies, and partner with the Deals and Campaigns merchandiser so Surface promotions land well across the store.
Use Adobe Analytics fluently to report on and analyze web data, producing meaningful, actionable insights that drive optimizations to campaigns and the web customer experience. Design and run statistically significant experiments to reach validated answers, diving into data with confidence to find insights. Use personalization and targeting schemas and tools to create experiences tailored to our customers and their needs.
Prepare and present weekly and monthly Surface performance reporting, including analysis of customer behavior and opportunities for improvement, plus ad hoc reporting for launches, promotions and optimizations.
Required (one of the following): experience in eCommerce site merchandising, including customer journey optimization and category or product page management OR a Bachelor's degree in Business, Marketing, Economics or a related field AND experience in eCommerce site merchandising, including customer journey optimization and category or product page management OR a Master's degree in Business, Marketing, Economics or a related field AND experience in eCommerce site merchandising, including customer journey optimization and category or product page management Experience in digital marketing or with consumer electronics and devices is an advantage.
Experience planning, executing, measuring and optimizing consumer eCommerce site merchandising, with the ability to create optimal customer experiences that drive revenue Experience in site usability, A/B testing, personalization and optimization Strong project management of complex projects, with close attention to detail and the ability to execute flawlessly Ability to work across a variety of tasks under pressure, managing time, prioritizing and meeting deadlines in a fast-paced environment Strong written and verbal communication and presentation skills Experience with Adobe Analytics and the ability to analyze data, draw insights, make data-driven decisions and turn findings into compelling storytelling Passion for the customer experience, with a strong interest in understanding and influencing customer behavior Strategic thinking and sound decision-making, with an innovative approach to customer experience A proactive, collaborative team player who thrives in an international, multicultural team
