General Manager

General Manager – Vertu Motors Truro

We are currently recruiting for a General Manager to lead our Truro dealership at an exciting point in its development.

With BYD joining the site in early 2027, this is a fantastic opportunity to lead the dealership through a significant period of growth and transformation. Alongside BYD, the site will continue to represent Honda, giving the successful General Manager the opportunity to lead an evolving multi-brand operation.

As one of the largest Motor Retailers in the UK, Vertu Motors' continued success is based on strong performance, growth and leadership. Our Mission Statement, "To deliver an outstanding customer motoring experience through honesty and trust", is central to the role of any General Manager in our business.

A fantastic opportunity to lead our growth with BYD

The arrival of BYD in early 2027, will represent an exciting new chapter for our Truro dealership. We are looking for a commercially driven General Manager who can lead the site through this transition, build a high-performing operation and establish BYD strongly within the local market.

You’ll have the opportunity to shape the dealership for the future, bringing your experience, leadership and commercial focus to drive the growth of BYD while continuing to deliver a strong Honda Approved operation.

We’re proud of our 90% colleague satisfaction score and a genuine team culture shaped by listening and acting on feedback, including work-life balance. Sales is closed on Sundays, and Aftersales has no weekend working.

We’re looking for a proven automotive leader who can deliver performance across all departments while ensuring an excellent customer & colleague experience. You’ll build high-performing teams, develop strong manufacturer relationships and ensure operational and financial control across the business.

You’ll be accountable for all areas of the dealership, with a focus on performance, compliance, people and customer satisfaction. Strong leadership is essential. You’ll inspire your team, ensure standards are met and create a safe, professional and high-performing environment.

You will have a strong, stable track record as a General Manager within the automotive sector, with proven success in new and used vehicle sales. You’ll also have the commercial drive and leadership capability to develop a growing franchise, maximise the opportunity presented by BYD and establish the dealership for long-term success.

Compliance & Values

As a values-driven business, it is essential that our management team consistently demonstrate behaviours that deliver positive outcomes for our customers. You will be expected to act in good faith at all times, setting the standard within your dealership and operating in a customer-centric environment where integrity is key.

You will play a key role in driving a culture of responsible business practices, ensuring we deliver the right products and services to meet our customers’ needs, protect them from harm and encourage long-term loyalty. Building trust and acting with integrity at all times is fundamental to this role.

To protect our customers and our reputation, successful candidates will be required to undertake a DBS check, along with regular fit and proper person assessments. We will also request references from previous employers as part of our pre-employment checks.

Your rewards

You will be provided with an excellent salary package and the opportunity to earn strong overperformance bonuses, along with:

• 10% Employer Contribution Pension Scheme
• Membership of our annual Partnership Share Scheme on top of your on-target earnings
• Ongoing leadership training through our Dale Carnegie platform
• Exposure to world-class leadership trainers
• Company Car
• 25 days holiday rising with length of service, plus bank holidays
• Private Medical Insurance
• An additional all-colleague Share Incentive Plan
• Bi-annual health check
• Enhanced Maternity and Paternity Scheme
• Access to our Vertu Rewards platform

You will need to have a full UK driving licence to be considered for this role. If your application is successful, we will need to complete employment checks prior to you starting with us. For this role, these can include us verifying your recent employment, address and credit history. We may also conduct a criminal record check and a driving licence check.