Marketing Analyst (Emerging Channels & AI Growth)

Licensed sponsor London Full-time Posted 1 day ago

Who We Are

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

What You Will Do

Act as the "Growth Channels & Emerging AI" Lead, tasked with identifying new growth pockets cropping up in the digital landscape, particularly related to AI, figuring out ways to test them, and scaling those that prove to be strong future revenue growth levers.
Scope and launch our net-new AI Search initiatives for 2027, focusing on agentic shopping, AI summaries, and adapting to new players popping up in the UK market; this will require continuous iteration as UK adoption grows.
Manage and iterate on channels such as Text Ads; you will be responsible for further iterating on this channel over the next year to extract its continued incremental value.
Get the ball rolling on our SEO/AEO/GEO (Search Engine Optimisation / Answer Engine Optimisation / Generative Engine Optimisation) workstreams, revitalising this channel to capture organic and AI-driven intent.
In doing so, you will be managing a multi million dollar advertising budget. Your goal is to grow our customer base and maximise customer lifetime value to drive long-term profit.
Collaborate with Ad Tech, Data Science, Engineering, Measurement, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight.
You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems.

What You Need

At least Bachelor degree in a quantitative field of study: math, sciences, engineering, economics, or business.
Demonstrate strong agility and a rigorous test-and-learn mindset, actively going after new channels and initiatives where we believe future growth lies.
Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.
Experience with performance marketing (shopping, text, social media, display, app install ads) is a big plus, alongside a keen interest in keeping up with emerging AI search

behaviours and platforms.

A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance.
Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred.
Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
Excellent written and oral communication skills in English

Benefits & Perks

Full health benefits available (Medical, Dental, Vision) for eligible employees.
Global Traveler Health Insurance through GeoBlue.
24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
Automatic enrollment into Life Insurance (at no cost to employee).
Company matched Pension Plan.
Tuition Reimbursement.
Personalized financial planning through LearnLux.
Wayfair Employee Discount.
Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
Exclusive access to thousands of perks & discounts through BenefitHub.
“Cycle to Work” Commuter Benefits.
Gym/Fitness Discounts

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all.

Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.

The above base pay range may vary depending on location, job-related knowledge, skills and experience. For internal candidates, compensation determinations will be made based on your current position / level, your location, and the new position according to Wayfair's internal mobility policy. As you move through the internal interview process, your recruiter will be able to provide additional details regarding your specific compensation. Please note, the terms of internal offers, including the salary offered, are not negotiable.