Marketing Analyst Intern (CRM)

Who We Are

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

About The Role

Our team drives customer acquisition, loyalty and engagement through targeted marketing campaigns. By combining brand-focused content with customer insights and personalisation, we aim to deliver relevant communications that reflect customers’ interests and purchase intent.

As a CRM Marketing Intern, you’ll help develop, execute and improve these campaigns, working with CRM, Creative, Brand, Promotions, Data Science and MarTech colleagues across multiple geographies.

What You’ll Do

• Support campaign setup and execution in marketing platforms, including audience segmentation, customer journeys, scheduling and quality checks, using agreed briefs and approval processes.
• Bring a brand and creative focus to customer communications: contribute ideas, draft copy and help develop briefs for new content, offers and campaign formats.
• Work closely with Creative, Promotions, Brand, Data Science and MarTech teams to coordinate campaigns and experiments aligned with business goals.
• Support A/B tests of content, audiences and customer journeys, maintaining clear test records and turning results into recommendations with the analyst.
• Analyse and report on campaign performance using available analytics tools, identifying trends and opportunities to improve relevance, engagement and commercial results.
• Maintain campaign calendars and documentation to keep work organised and teams aligned.
• Explore AI and automation tools with guidance to simplify recurring tasks and help the team work faster.

What You Need

• A brand- and customer-focused mindset, with an interest in developing engaging marketing content.
• Confidence working with numbers and basic Excel or Google Sheets, with an interest in learning how to analyse campaign performance.
• Strong organisation and attention to detail, including a careful approach to campaign setup and quality checks.
• Business curiosity and a test-and-learn mindset: you enjoy understanding performance metrics and finding opportunities to improve results.
• An ownership mindset and proactive approach, with the ability to organise assigned tasks, follow through and adapt to changing priorities.
• Excellent written and spoken English, clear communication and a collaborative approach to working with different teams.

Nice to Have

• Exposure to marketing, content creation or campaign coordination through work, volunteering or personal projects.
• Familiarity with campaign or reporting tools; experience with CRM platforms such as Attentive, Klaviyo, Braze or similar is a plus.
• Interest in experimenting with AI and automation tools.

You do not need experience in every channel or tool listed. We value transferable skills, sound judgment and a willingness to learn.

What Success Looks Like

• Assigned campaign tasks and quality checks are completed accurately and on time, with issues raised before launch.
• Creative contributions reflect customer needs and brand goals.
• Reporting and test results lead to actionable recommendations that improve campaign performance and help achieve agreed commercial goals.
• You apply feedback, contribute ideas and take increasing ownership of defined activities.

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all.

Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.

The above base pay range may vary depending on location, job-related knowledge, skills and experience. For internal candidates, compensation determinations will be made based on your current position / level, your location, and the new position according to Wayfair's internal mobility policy. As you move through the internal interview process, your recruiter will be able to provide additional details regarding your specific compensation. Please note, the terms of internal offers, including the salary offered, are not negotiable.