Marketing Executive - Automotive

Licensed sponsor Dorking Full-time Posted 12 months ago

WHO WE ARE

At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.

Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure.

But what truly sets us apart is our people.

Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact.

Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve.

JOB PURPOSE

As Marketing Executive, you will be a self-starter who plays a pivotal role in supporting the marketing activity for a portfolio of trade exhibitions and magazines. Working closely with the Marketing Managers, as well as internal and external stakeholders, you will contribute to the development and delivery of comprehensive marketing strategies designed to maximise attendance, engagement and the overall success of our events, while supporting the growth of our publications. There are opportunities for progression for the right candidate.

MAIN RESPONSIBILITIES

Write compelling, persuasive and engaging marketing copy across relevant channels, demonstrating strong copywriting skills.
Collaborate with internal teams to ensure marketing materials are developed and distributed effectively, on time and within budget.
Independently create and execute promotional email campaigns, reporting on their performance and results.
Develop strong relationships with the internal publication team to identify and leverage promotional opportunities across our own publications.
Take ownership of tasks from brief through to delivery, using initiative to collaborate with internal stakeholders and execute work efficiently. Ensure all work is accurate, complete and useful to the overall strategy.
Use market research and analysis to identify target audiences, industry trends and competitor activity, proactively providing recommendations to guide the Marketing Managers.
Utilise analytics tools to monitor and evaluate marketing campaign performance, providing weekly insights and recommendations.
Take ownership of website proofing, ensuring content is accurate, relevant to the campaign timeline and that the site is functioning correctly; including testing forms and submissions.
Take ownership of exhibitor success activity, including exhibitor engagement, promotional emails, show news, the Exhibitor Success Manual, Ezone and the event app. Ensure that all actions outlined in the manual are completed.
Manage organic content across the portfolio’s social media accounts, responding to relevant comments and trends. Support the growth and engagement of each event’s audience.
Support the effective delivery of media partner agreements by ensuring that agreed actions are completed by both internal teams and partners. Ensure tracking links are provided, monitor performance and report on results weekly.

KEY DUTIES

Content creation: Writing compelling copy for promotional materials, website content, social media posts, and email campaigns.
Campaign management: Assisting in the planning, execution, and tracking of marketing initiatives across multiple platforms.
Research and analysis: Conducting competitor research, analyzing data, and preparing reports to inform decision-making and strategy development.
Collaboration: Working closely and effectively with cross-functional teams, including sales, operations, and design, to ensure alignment and synergy in marketing efforts.
Event support: Assisting with on-site marketing activities during trade exhibitions, including gathering testimonials and social media content and any other live requirements as per the onsite plan.

KEY SKILLS REQUIRED

Excellent written and verbal communication.
Strong organisational and time-management abilities, with a high level of attention to detail.
Strong IT skills, including proficiency in Microsoft Office, social media scheduling tools, website content management systems, email service providers and CRM platforms.
A solid understanding of digital marketing principles and platforms, including Google Analytics.
An analytical mindset, with the ability to interpret data and translate insights into actionable recommendations.
Creative thinking and effective problem-solving skills.
The ability to work effectively both independently and as part of a team in a fast-paced environment.
Flexibility and adaptability when responding to changing priorities and deadlines.

INTERVIEW STRUCTURE

30-minute interview: Focused on personality, communication style and cultural fit.
60-minute practical task: Focused on the skills and capabilities required for the role.
Final review interview: A combined discussion covering personality, experience and performance in the practical task.

YOUR ROADMAP

First 30 days

You should be developing a strong understanding of the portfolio, team structure, systems, processes and marketing activity. You will begin supporting campaign delivery and taking ownership of agreed tasks.

First 60 days

You should be taking greater ownership of campaign activity, working confidently with internal and external stakeholders, and independently delivering a wider range of tasks from brief to completion.

First 90 days

You should be confidently managing your core responsibilities, contributing insights and recommendations, and making a meaningful contribution to marketing activity across the portfolio

DIVERSITY AND INCLUSION

CloserStill Media embraces diversity in all its forms and is committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at hr@closerstillmedia.com.