Marketing Manager (Maternity Cover 13 Months FTC)

Licensed sponsor London Full-time Posted 2 hours ago

Company Overview

CompassRock International provides asset and property management services to the rental housing sector across the UK and Ireland. Originally founded in the U.S. the business has expanded to the UK and Ireland and is rapidly growing its portfolio of Build-to-Rent (BTR) assets. Backed by private equity, CompassRock is in an exciting growth phase, actively acquiring and developing new assets at a fast pace. With an entrepreneurial and innovative culture embedded in its DNA, the company values the dynamic, forward-thinking individuals it employs. As CompassRock continues to expand, there will be abundant opportunities for career advancement and professional development.

Role Summary

We're looking for an experienced Marketing Manager who’s also a Hubspot native, to cover a period of maternity leave. You'll co-ordinate day-to-day marketing activities across Lead Generation and CRM (MarTech), for our whole portfolio of Build-to-rent assets in the UK and Ireland.

This is a role for someone who is totally at home using HubSpot, understands performance metrics, can talk to an agency, and has a multitude of Marketing skills right down to checking OOH proofs.

Above all, you'll understand why the numbers move, not just that they have.

Key Responsibilities

Marketing Activation & Delivery

Manage property marketing across paid media channels (digital and print), eCRM, websites, and on-site promotions.
Liaise with the paid media agency partner across digital media channels such as Google, Microsoft, Meta and TikTok. Brief the agency on changing property priorities, offers and availability, and review proposed activity and spend.
Work closely with leasing and property teams to understand availability, pricing, concessions/offers, open-days, and where lead demand might be needed.
Ensure marketing activity continues to be shaped around each property's occupancy and lease-up KPI’s (the Marketing Strategy).
Provide ad-hoc marketing support to property and operational teams, prioritising what genuinely impacts leasing and residents.
Coordinate updates to the property websites internally
Support new building and property launches online with Website and collateral.

MarTech

Manage HubSpot day to day; including marketing and resident emails, workflows, lists, segmentation, forms, lifecycle stages, lead statuses and the viewing schedulers.
Keep CRM data clean, ensuring accurate property and lead source attribution for reporting, modelling, and follow-up.
Create and send prospect email campaigns to targeted audiences, and support resident communications, events and lobby screen content.
Monitor MarTech lead flow from channels, websites and portals into HubSpot, spotting activity trends and reason gathering for fluctuations.
Work with our integration and technology partners.

Property Portals

Oversee accurate and optimised listings on UK (Rightmove etc) and Irish (Daft etc) portals.
Ensure portal pricing packages and renewals meet current strategic aims & objectives.

Creative and Collateral

Manage production of digital ads, billboards, signage, posters, brochures, leasing and event collateral, portal and website creative.
Create simpler assets in Canva, whilst briefing designers and specialist suppliers on larger projects.

Team

Line-manage the Marketing Assistant, setting weekly priorities, delegating tasks and reviewing work.
Collaborate with the Customer Marketing Executive to assist on delivery of Customer Marketing and MarComms activity.

Skills & Experience

What We’re Looking in a person

Proven experience as a Marketing Manager in hospitality and or multi-site business.
Strong hands-on HubSpot experience, including emails, workflows, lists, integration, segmentation, forms and reporting.
Paid media performance experience across search and social.
Confident with analytics, and able to explain movement in numbers.
Line management experience.
Comfortable using AI to enhance productivity, not replace productivity.

Nice To Have

Experience in residential lettings or Build to Rent.
Experience with website content management systems and lead integrations.
Design skills in Canva, with an understanding of Adobe InDesign or Illustrator.
Experience of M engagement apps and on-site communications.

Personal Qualities

Passionate about Marketing and how the customer journey works.
Naturally collaborative and relationship-focused.
Energised by fast-paced environments.
Comfortable balancing creativity with data, understanding insights and performance metrics.

Working Hours

40 hours per week (Mon to Friday)

Equal Opportunities Statement

We are an Equal Opportunities Employer, committed to creating an inclusive, diverse, and equitable workplace. We provide equal opportunities for everyone and offer reasonable adjustments to ensure all candidates have a fair chance during the recruitment process.