Marketing Specialist - Used Car

Licensed sponsor London Full-time Posted 1 day ago

About Us:

OMODA Motors

OMODA Motors is a new brand built by Chery Group, which is a leading Chinese automobile company. OMODA operates individually from other brands of Chery Group. Its business scope covers the R&D, production and sales of passenger cars.

Chery Motors

Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.

Position Overview

Used cars are an important part of the OMODA and JAECOO business and are expected to grow rapidly in importance over the next few years. The Used Car Marketing Specialist will help build a strong, consistent and effective used car proposition for both the OMODA AND JAECOO brands.

The role will develop and deliver marketing that supports used vehicle sales across the different routes to market, while maintaining high standards throughout the dealer network. This includes dealer support, online vehicle listings, website content, regular audits and clear action plans to address gaps.

Responsibilities:

Key Responsibilities

Used car marketing strategy and campaigns

Develop and deliver the UK used car marketing plan for OMODA and JAECOO, in line with each brand’s positioning and commercial priorities
Create campaigns that build awareness, consideration and confidence in buying an Approved Used vehicle from OMODA or JAECOO
Support the development and communication of the brands Approved Used propositions, including customer benefits, vehicle standards, warranties and aftersales support
Co-ordinate used car events and activity with new car campaigns, model launches, dealer sales plans and seasonal trading opportunities
Build strong relationships with marketplace owners and media owners such as AutoTrader, Carwow and Google to ensure OMODA and JAECOO are top of mind for opportunities and innovations, in conjunction with the paid media manager
Work with internal teams and external agencies to produce clear, effective campaign assets for dealer use
Ensure used car marketing is accurate, timely and consistent across all customer touchpoints
Monitor competitor activity, customer expectations and market developments, sharing relevant insights with the wider team

Retailer Network standards

Set clear standards for how OMODA and JAECOO used vehicles are presented and marketed across the dealer network
Create practical dealer guidance, toolkits, templates and training materials to support consistent execution
Conduct regular audits of retailer websites, stock listings and other customer-facing used car activity
Check that listings meet agreed requirements for photography, vehicle descriptions, specification, pricing information, calls to action and brand presentation
Record audit results, identify recurring issues and agree corrective actions with the relevant dealers and internal teams
Follow up on agreed actions and escalate persistent or significant issues through the appropriate network contacts
Share examples of strong dealer execution and help spread effective practice across the network

Website and listings management

Maintain and improve used car content on OMODA and JAECOO websites, working with digital, Go-to-Market and network teams as needed
Actively review and monitor the customer journey from search and vehicle discovery through to dealer enquiry ensuring there are no gaps in the customer journey and all opportunities are maximised
Help ensure vehicle listings are accurate, complete, current and presented consistently across all touch points
Identify issues such as missing vehicles, outdated information, poor-quality imagery, broken links or inconsistent dealer details, and coordinate their resolution
Use website and campaign reporting to recommend improvements to content, navigation and lead generation

Reporting and continuous improvement

Track and report on used car marketing activity, dealer standards and digital performance
Develop clear dashboards or regular updates covering areas such as stock visibility, listing completeness, website traffic, enquiries, campaign performance and audit outcomes
Use performance data, dealer feedback and customer insight to identify improvements
Share concise recommendations with relevant stakeholders
Manage campaign budgets, supplier activity and deadlines in line with agreed processes

Experience and Skills

Experience in automotive marketing, used vehicle sales or a closely related role
A practical understanding of the used car market and its different sales and remarketing routes
Experience working with dealer networks, retailers or multiple local business partners
Strong digital marketing knowledge, including website content, vehicle listing platforms and customer journeys
Confidence auditing work against clear standards and following up constructively on actions
Strong project management skills, with the ability to manage several campaigns and priorities at once
A clear, organised approach to reporting, analysis and communication
Strong written and verbal communication skills, with the ability to make guidance straightforward and actionable
Good working knowledge of marketing reporting tools

Personal attributes

Commercially minded and motivated by measurable results
Detail-focused, particularly when checking vehicle information and customer-facing content
Confident working with a broad range of stakeholders, including dealer teams
Collaborative and practical, with a willingness to follow issues through to resolution
Comfortable working in a fast-growing business where processes and priorities may develop over time
Able to balance consistent brand standards with the needs of individual dealers and channels