Senior Go-to-Market Marketing Manager - Retail and Consumer Services
Join our hybrid UK-based team as a Senior Go-to-Market Marketing Manager – Retail and Consumer Services. This EMEA-oriented position requires a professional ready to develop and steer the marketing direction that powers expansion across EPAM's Retail and Consumer Services division and its principal verticals.
Serving as the go-to marketing partner for leadership across Retail and Consumer Services and Sales, you will transform evolving market conditions, client demands, and EPAM's core competencies into a standout go-to-market plan aimed at elevating brand presence, driving demand, and accelerating growth in pipeline and revenue.
Working hand-in-hand with numerous groups — including Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing, and Operations — you'll link what Consumer Services clients require, where EPAM stands apart, and the pathways for bringing those advantages to market.
Responsibilities Formulate the comprehensive marketing direction for Retail and Consumer Services, addressing long-term goals, messaging around value, priority audiences, and paths to expansion Reshape findings drawn from markets and customers into concrete marketing initiatives guided by current trends, purchaser priorities, and rival activity Develop unique industry perspectives and storylines that link what EPAM offers to challenges clients encounter and openings within the market Work alongside business and sales leaders to ensure marketing targets and measurement tools stay connected to larger growth objectives Accelerate pipeline momentum and shorten sales cycles through unified efforts supporting key accounts, major transactions, and opportunities to cross-sell Establish and execute the lineup of Retail and Consumer Services offerings by spotting priority solutions and managing their introduction Direct cohesive go-to-market activities across thought leadership content, promotional campaigns, account-based marketing, digital platforms, and live events Forge cooperative initiatives with alliance partners to tap into broader ecosystem possibilities for marketing and demand creation Generate resources for sales teams, senior-level playbooks, and thought leadership materials that bolster EPAM's reputation within the industry Introduce a measurement-based framework for gauging results, sharpening campaign effectiveness, and assessing marketing return on investment Requirements Ten-plus years working in B2B go-to-market strategy, industry-focused marketing, or solutions marketing within technology services, consulting, or related industries Comprehensive understanding of the Retail and Consumer Services space, encompassing knowledge of market changes, omnichannel behavior, customer experience concerns, and catalysts behind digital transformation Established ability to translate business strategy into tangible marketing initiatives with quantifiable results Proven experience crafting positioning statements, value propositions, and messaging tailored to industry needs for complicated offerings Experience managing integrated efforts that combine content development, thought leadership, ABM, digital tactics, events, and partner collaboration Poised executive demeanor with the ability to function as a dependable advisor to senior leaders in business, sales, and client relationships Capability to direct cross-functional teams operating within a global matrix and drive results without formal reporting authority Working knowledge of technology ecosystems, including major cloud providers, independent software vendors, and important strategic alliances Combination of big-picture strategic ability and strong follow-through, driven by evidence-based decisions Well-developed abilities in communicating, delivering presentations, and building relationships with stakeholders
