Shopper Marketing Manager
Shopper Marketing Manager About the Role As the Shopper Marketing Manager, you will connect brand, retail media and in-store activation, turning shopper insight into measurable growth. This is an opportunity to translate shopper, customer and brand strategies into integrated omnichannel plans.
Connecting consumers from awareness to purchase across offsite, onsite, and in-store touchpoints, your impact will be to unlock growth, optimize investment and maximise ROI. You’ll shape the path to purchase by leading integrated activation across every shopper touchpoint, with commercial outcomes at the centre. What You Will Do Lead integrated shopper activation and retail media plans with selected customers and Retail Media Networks.
Build retailer-specific audience and activation strategies. Turn shopper and category insight into conversion-driving activity. Deliver campaigns across POS, digital, retail media and in-store. Partner across Sales, Category, Brand, eCommerce, retailers and agencies. Track performance and use insight to improve ROI. Who You Are Previous FMCG experience in shopper, trade, customer or retail marketing.
Strong knowledge of shopper behaviour, category management and retail activation. Proven omnichannel and retail media planning experience across key customers and channels. Commercial judgement across brand, category and customer priorities. Strong stakeholder, project management and analytical skills. Familiarity with NielsenIQ, Kantar, Circana or retailer insight platforms.
What We Can Offer You Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere.
Innovate for Good Excel Together | Be You with Us #Hybrid #LI-TH1 #Essity-UK Application End Date: 18 Oct 2026 Job Requisition ID: Essity265575 Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849.
Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future.
At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health.
We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.
If you want to join a company where dedication to people is powered by innovation, welcome to Essity!
