Senior Manager, Paid Media (Search-led)

We're In Digital, a thriving digital growth agency based in Covent Garden and ranked as one of the best places to work in the UK – and we're looking for a Senior Manager with deep paid search expertise to lead our search capability, own senior client relationships and develop the team around them.

You'll be the person our team comes to for search: close enough to activation to own the detail and train others, and commercial enough to connect every lever you pull to client revenue. You'll work alongside specialists in paid social, CRO, analytics and creative on campaigns for brands such as the Financial Times, MyProtein and Experian – with plenty of room to broaden your expertise across all of them.

Get a better feel for who we are on our website: https://indigital.marketing/

What you'll be doing

• Owning and developing senior client relationships, acting as the strategic lead on your accounts
• Leading paid search strategy and activation, and setting the standard for search across the agency
• Building paid media strategies tied to clients' commercial outcomes – revenue, CAC, LTV and ROAS – not just platform metrics
• Staying close to activation: set-up, management and optimisation across Google Ads, Microsoft Ads and our other paid platforms
• Diagnosing performance problems and solving them by pulling the right levers, rather than defaulting to standard best practice
• Leading continuous, rigorous test & learn programmes, and reading the results properly
• Managing, mentoring and coaching team members from account executive to manager level, and raising search expertise across the wider team
• Presenting insight and recommendations to senior client stakeholders
• Identifying new growth opportunities for clients and for our agency approach in paid media
• Supporting cross-channel strategies spanning paid social, display, app marketing and on-site experience

What you need to be successful

Must-haves

• Advanced, recent, hands-on paid search experience across Google Ads, Microsoft Ads and Search Ads 360 – you'll be the person the team comes to for search
• Deep working knowledge of Shopping, Performance Max, feed management, bidding strategies, match types and search experiments
• 5+ years' experience in paid media or digital marketing
• Experience owning client relationships at a senior level, with the presence to lead conversations with senior stakeholders
• A commercial mindset: you connect media performance to revenue, CAC, LTV and ROAS
• A problem-solver's approach – you can explain the levers you pulled and why, not just the best practice you followed
• Experience managing and coaching people from executive to manager level, and confidence training others
• Strong analytical skills (everyone in our team sits somewhere on the scale from great at analytics to world-class data scientist)
• Excellent communication skills – we're over 80% client-facing

Strongly preferred

• E-commerce or DTC experience, including Shopping and feed-led growth

Nice to have

• Programmatic experience – DSPs, partners, DOOH and audio
• Martech knowledge – CM360, tracking and tagging, server-side
• Exposure to CRO and CRM

Salary: £55,000 – £70,000, depending on experience

Why work for In Digital?

• A certified Sunday Times Best Places to Work in the UK, 2026
• Best of both worlds: work in blue-chip companies' marketing teams and in a fast-growth agency at the same time
• Accelerated learning and development, with training through courses, mentoring and hands-on execution
• Clear career development path and salary progression
• A brilliant Covent Garden office spread over three floors, with our own cocktail bar & roof terrace, great coffee and an array of restaurants on the doorstep
• Flexible working, including work-from-abroad allowance
• Subsidised gym & sports memberships
• Regular team lunches, socials, charity days and sporting activities
• A competitive salary with twice-yearly bonus

Sound like you? We'd love to hear from you – send over your CV, along with a few lines on a search account problem you diagnosed and fixed.