Senior Marketing and Insights Data Officer Ref: 60027
As part of our recruitment approach, internal candidates will receive priority consideration at the shortlisting stage.
About the Role
This is an exciting time to be joining the University of Sussex. With ambitious growth targets, our market research, insights and data team help colleagues make informed decisions that support the achievement of the strategic aims of Sussex 2035: Creating Progressive Futures – flourishing, sustainability and progress for the whole world.
This role will support marketing, recruitment and admissions to reach and attract potential students. Tracking our visibility in the market, benchmarking our performance against competitors, and supporting the teams to understand and interpret third party insights – your work will give colleagues the insights they need to achieve their goals.
You will work with the market research, insights and data team and academic colleagues to identify opportunities for portfolio expansion or improvement, ensure our courses and offer are in line with market demand, and that our events and experience days are best in class.
Reporting to the Market Research Manager, you will provide analytical and operational support across market research, campaign evaluation and insight.
You will take ownership of campaign performance reporting across web, customer relationship management (CRM), social media and paid media channels. You will identify trends and opportunities to improve performance, produce regular and ad hoc insight reports, and help maintain and develop dashboards using tools such as Power BI and GA4 Looker Studio.
Working across CEA, you will support quantitative and qualitative research projects and assess campaigns’ return on investment and cost effectiveness. You will collaborate with colleagues across the wider University, explaining findings clearly to different audiences.
You will be expected to be involved in Graduation, Clearing and Open Days as required. Very occasional weekend working is required, with time off in lieu provided.
About you
You will have a good secondary education and at least two years’ experience in marketing insights, data analysis, market research or evaluation. You will bring strong analytical and reporting skills, an understanding of marketing performance metrics, and some experience of market research methods, with a desire to develop further.
You will have experience using Excel and data presentation tools such as Power BI and GA4 Looker Studio, alongside confident Microsoft Office skills. You will be able to explain findings clearly, build effective working relationships and respond to colleagues’ questions.
You will be organised, able to prioritise competing tasks and comfortable working both independently and flexibly within a small team. You will use sound judgement to assess problems and make routine decisions, and be willing to support colleagues, including providing support to junior team members where needed.
Experience of UK higher education and sector datasets such as UCAS and HESA is desirable.
About our Division
The CEA division is vital in contributing towards the success of Sussex. We work closely in partnership our academic schools and other learning institutions in the UK, and, Internationally to attract the very best students we can.
Our ideas matter, that is why we work and advise on Institutional Growth Strategies to support the University in achieving positive outcomes. The life-long relationships with our global alumni and friends enable many of the gifts which allow Sussex’s research to flourish.
Please find further information regarding the division at Communications, Engagement and Advancement: University of Sussex.
Why work here
Our university is situated off the A27, next to the beautiful South Downs where you will enjoy everything that our 150-acre campus has to offer. We are accessible by public transport; Falmer train station is a five-minute walk to campus and several bus stops are located within campus. We also have dedicated cycling paths and encourage our staff to use these with our offering of a cycle to work scheme.
Sussex is a renowned, multi-accredited, research-led International University and this is only possible because of the people that work here. Whether you are a member of Faculty, part of a Professional Services team or a Student, it’s our people that make us great and we want you to be part of that.
Find out more about our reward and benefits package.
Find out about our equality, diversity and inclusion.
Further Key Information
Please contact the Director of Marketing Helen Merrills : H.Merrills@Sussex.ac.uk for informal enquiries.
The University of Sussex values the diversity of its staff and students, and we welcome applicants from all backgrounds.
Eligibility
Visa Sponsorship Queries: This role may be eligible for sponsorship. Please consult our Skilled Worker Visa information page for further information about Visa Sponsorship.
The University requires that work undertaken for the University is performed in the UK.
