Senior Marketing Campaigns Manager

Job description

As a Senior Marketing Campaigns Manager, you will

• Manage the development of innovative, impactful paid and low/no cost communications strategies, based on data, evidence and audience insight. Use strategic thinking to translate business objectives into actionable marketing plans, driving clarity from ambiguity.
• Develop a strong understanding of our audiences and how to deliver behaviour change. Be an audience champion, act as the voice of the customer, and serve as a subject matter expert, building strong relationships with internal stakeholders.
• Develop and deliver end-to-end multi-channel paid media campaigns, with sizeable budgets, as well as low/no cost marketing activity.
• Manage and build positive relationships with external agencies. This includes overseeing media planning and buying and ensuring that our work is cost effective, high quality and represents good value for the taxpayer.
• Manage the development of messaging and creative content across campaigns, delivering through both in-house and agency creative teams for a full range of channels.
• Prioritise campaign evaluation, including consistent optimisation and improvements to delivery.
• Proactively seek opportunities for innovation, continuous challenge and improvement, and make recommendations to senior leaders.
• Deliver effective team leadership, line management and coaching; helping shape culture by championing our team vision, driving positive ways of working and inclusivity, whilst pushing forward continuous development of colleagues.

Person specification

Essential Criteria for the Role

Candidates for this role must be able to demonstrate that they can meet the following essential criteria:

• A proven track record of developing and delivering end-to-end impactful marketing strategies for complex briefs, based on evidence and audience insight.
• Experience of media planning and buying, with a focus on value for money, quality and innovation to engage complex and hard-to-reach audiences.
• Experience of developing impactful campaign creative with either in-house or agency teams that will resonate with and deliver strong engagement with target audiences.
• Strong experience in monitoring and evaluating campaign activity and developing recommendations to drive outcomes and maximise effectiveness.
• An inspiring and motivating leader, who can influence senior leaders, manage a successful team, develop direct reports and role model collaboration across teams.
• Experience of project management and techniques to deliver outcomes, including identifying risks and mitigations.

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