Social Marketing Lead (Entertainment / Streaming) [AQ-21052]

This role owns social strategy and social creative development for client’s TV original programming titles across series and films. You are embedded in cross-functional title teams as the social authority, responsible for developing and driving campaigns that build deep fandoms, earn cultural conversation, and deliver real business impact.

Description

You are an extraordinary leader who is highly plugged into the internet and popular culture. You keep your finger on the pulse of conversation across entertainment, pop culture, and brands. You know what it means to listen, participate, and spark thoughtful discussions with fans. You are a storyteller and creative with a cutting edge understanding of internet culture, memes, and zeitgeist content who can also demonstrate real ROI.

You are a driven, proactive self-starter who executes and elevates work. This role builds upon briefs, evolves ideas, and takes full strategic and creative ownership of campaigns from concept through completion. You balance conviction with humility, aren’t afraid to lead or follow, and bring a team-first mindset to everything you do.

Responsibilities

• Own social strategy and creative for drama and world-building series campaigns, developing audience-first frameworks inclusive of target audience definition, social creative direction, and owned, earned, and paid distribution opportunities
• Independently own and lead campaigns through all phases, from brief through execution, bringing strategic and creative ownership at every stage
• Take smart risks and own the hard calls needed to push high-impact work forward
• Drive the launch of key marketing assets across social, ensuring every moment lands with intention and creative excellence
• Develop, concept, adapt, and lead content capture to drive word of mouth and deepen fan connection to client’s TV programming
• Responsible for the full suite of content supporting each title across the totality of the planned social ecosystem, for the full duration of each campaign
• Innovate down to the details: finding novel, inventive, and thoughtful approaches at every level of execution, from platform strategy to individual asset
• Implement complex, highly creative social initiatives that require comprehensive analysis and a clear recommendation on the best course of action
• Use internal and external social analytics to continuously inform strategy and iterate on creativity and innovation
• Develop and report against clear KPIs and success metrics that connect social activity to business goals
• Monitor platform evolution, competitor activity, and cultural conversation, proactively presenting a point of view on optimisation and opportunities before being asked
• See around corners: anticipating issues and bringing solutions proactively without being asked
• Serve as the social authority within cross-functional title teams, bringing a sharp, informed social perspective to planning and creative decisions
• Manage social campaign and creative strategy across internal and external creative partners and agencies, guiding, evaluating, and redirecting work with clarity
• Work with marketing teams across the business to educate, integrate, and embed social thinking across all marketing efforts
• Expert communication skills, pitching and building work with conviction and confidence, and humility through cross-functional alignment
• Partner with central client’s teams to ensure alignment with company-wide best practices and policies
• Network with senior internal and external peers across talent, EPs, and filmmakers, bringing people together and building relationships that fuel better work
• Embody and reinforce client’s values and a “yes, and…” collaborative mindset in all work and interactions
• Foster strong, productive peer relationships and actively contribute to a positive, ambitious team culture
• Contribute to a culture of feedback, seeking input on your own performance and proactively sharing feedback with others with positive intent
• Demonstrate a team-first mindset, prioritising business goals and collective success over personal recognition
• Ensure brand consistency in marketing, messaging, and creative across all internal and external partners
  
  

Minimum Qualifications

• 7+ years of experience in social media, entertainment, or big consumer brand marketing, with a strong track record of developing and driving world-class campaigns with big impact across reach, engagement, and cultural conversation
• Fluent in social media best practices. You know what content, creative, and formats work across platforms, have experience in multi-channel distribution, and proactively develop a point of view on platform evolution and optimisation
• Strong command of social analytics and publishing tools. You use data and intuition together to make smart content decisions and iterate toward creative and strategic excellence
  
  

Preferred Qualifications

• A storyteller and creative with a cutting edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI
• Clear, effective communicator and strong creative collaborator. You pitch with conviction and clarity, read the room, balance confidence with humility, and bring peers and stakeholders along on the journey
• Highly driven self-starter with an excellent sense of prioritisation and the ability to move large amounts of work forward in a fast-paced, fluid environment
• Experience working directly with talent, creators, EPs, and filmmakers. You bring the right creative energy and the right level of professionalism and discretion to those relationships
• Adept at taking accountability without having direct control and using influence without authority
• Cross-functionally excellent. You build strong, trusted relationships and work effectively across a highly matrixed marketing organisation
• Demonstrates learning agility and embraces change, evolving alongside the organisation and the platforms
• Thrives in ambiguity with competing demands and high-stakes deadlines, always with an obsessive focus on the audience experience
  
  

Education

Bachelors degree or equivalent experience

• This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.
  
  

Client Description

Our Client is a multinational technology company that boasts some of the most popular consumer electronics on the planet. They also offer prolific media and entertainment services, software, cloud services, fitness accessories, and payment solutions.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.