Social Media Assistant

About the role 

The University of Staffordshire is seeking a creative Social Media Assistant to join the Marketing, Brand and Voice team on a fixed term basis for 12 months. This role focuses on developing and co-ordinating original multimedia content to strengthen the University's online presence for our targeted audiences.

The successful candidate will implement strategic campaigns to promote the University's brand and systematically monitor social media activity to measure impact. You will employ creative strategies, including student-led content and targeted incentives, to foster meaningful online conversations and increase overall engagement.

A critical component of the role involves directly supporting student recruitment by enhancing the performance of key platforms such as YouTube, TikTok, and Instagram.

Main Responsibilities 

•     Planning, creating, and scheduling social media content in line with the University's strategy and values to enhance the growth of the digital portfolio, reputation, and reach.   
•     Monitoring daily social media activity and playing a pivotal role in measuring the impact of digital communications.   
•     Actively participating in community engagement by speaking directly to prospective students on dedicated forums, including The Student Room, Campus Connect, and Reddit.   
•     Supporting ongoing prospect engagement, facilitating digital channel growth, and producing creative multimedia content.   
•     Aiding university recruitment efforts by focusing on increasing engagement from prospect audiences, specifically by enhancing output across YouTube, TikTok, and Instagram.   
•     Utilising a diverse digital skillset to creatively grow conversations across social platforms, which may include implementing incentives, developing student-led content, and leveraging platform engagement features. 

Contact For Informal Discussion

•  For further information about the role, please contact Adam Lane, Contact Manager - e: adam.lane@staffs.ac.uk
• Email details to a friend
• Apply Online

Further details

• Person Specification
• Role Descriptor
• Useful Links

In return for your contributions to the work of our University, you'll be based from one of our industry leading campuses, enjoying a range of benefits exclusive to members of our community and contributing to our vision, value and culture. Before you apply, take an opportunity to learn more about us by visiting the links above.

Our Commitment to Inclusion

Staffordshire University is committed to promoting and enabling a positive culture where staff, students and visitors are confident to be their authentic selves. We focus on inclusion as a way to ensure equality of opportunity for all our people and to demonstrate our commitment to Equality, Diversity and Human Rights.

We promote applications from all sections of the community, regardless of background, belief or identity, recognising the benefits a diverse organisation can bring for the University. 

We particularly encourage applications from Black, Asian and Minority Ethnic (BAME) people, who are currently under-represented in the University workforce.

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