Trade Marketing Manager – Optics & Export

About The Body Doctor

The Body Doctor is a family-run business dedicated to improving global eye health. As specialists in eyelid hygiene, we partner with healthcare professionals to provide innovative, effective, and affordable solutions for conditions such as Dry Eye Disease, Meibomian Gland Dysfunction (MGD), and Blepharitis.

With increasing demands from screen use and an aging population, we are committed to raising awareness, driving education, and supporting clinicians to deliver the highest standards of care.

Role Description

Responsible for planning and delivering all B2B marketing for the Trade Optics and Trade Export sectors, turning commercial plans into activity that helps our optical, wholesale and international partners sell more of our brands. Working with the Head of Marketing, Creative Manager, Marketing & Design Assistant, Sales, Export and NPD teams, key accounts and external agencies.

Responsibilities: 

• Building and delivering annual B2B marketing plans for Trade Optics and Trade Export, aligned with sales targets and brand strategy.
• Leading product launches into trade, from launch plans and sell-in materials to training and post-launch reviews.
• Planning and running trade events, exhibitions, conferences and sponsorships in the UK and overseas.
• Creating and hosting webinars and training programmes for opticians, pharmacy teams, distributors and sales staff.
• Developing and managing Joint Business Plans with key accounts and export distributors, tracking agreed activity and results.
• Briefing and managing POS, sales tools and trade marketing materials with the Creative Manager and external agencies.
• Running integrated B2B campaigns across email, social, trade press and digital channels.
• Adapting campaigns and materials for international markets, working with export partners on local needs.
• Managing channel marketing budgets and reporting on ROI, sell-out and campaign performance.
• Gathering market, competitor and customer insight to identify new opportunities across both sectors.
• Briefing and supporting the Marketing & Design Assistant on day-to-day delivery.

Skills & Experience

Essential

• A degree in Marketing, Business or a related subject.
• Proven experience as a Brand Manager or Product Manager, ideally in FMCG, healthcare, pharmacy or optical.
• Hands-on experience of B2B or trade marketing, including events, launches and key account activity.
• Proactive self-starter who spots opportunities and acts on them.
• Confident communicator, at ease presenting to customers, hosting webinars and influencing senior stakeholders.
• Strong planning and organisational skills, able to run several projects at once.
• Commercially minded and comfortable managing budgets and reporting on results.

Desirable

• Experience in the optical, eye-care or pharmacy sectors.
• Export or international marketing experience with overseas distributors.
• CIM qualification.
• Full UK driving licence and willingness to travel in the UK and abroad.

Why Join Us?

At The Body Doctor Ltd, we’re passionate about our products and our customers. We offer a dynamic and supportive work environment, competitive compensation, and opportunities for growth. As a member of Marketing team, you will play a pivotal role in our success and help shape the future of our brands.

The Body Doctor Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. The above is not an exhaustive list and in addition to the above duties, you may be required to perform other duties. We will not ask you to do anything which is beyond your capabilities. As the needs of our business change, we will amend the above duties accordingly. The duties described in this job description must be carried out in a manner which promotes equality of opportunity; dignity and due respect for all employees and clients or customers is consistent with the Company’s Equal Opportunities Policy.