VS Division Trade Marketer

Champion For Structural Market Analysis

• Manage Market Studies : Information gathering by sales team / External research projects / customer survey
• Market quantification and Competition analysis, including market watch and research if necessary
• Regularly updates the cross lists for given perimeter

Contribute to the implementation of the distribution strategy for the allocated perimeter:

• Analysis and follow up of Customer development plans (CDPs)
• Marketing contributor to the preparation of the sales budget and yearly listings
• Monthly sales analysis, report and follow-up
• Corrective Action Plans (CAP) draft

Responsible for promotion, communication services and sales animation activities related to product lines:

• Efficient use of a delegated marketing-costs budget
• Promotions design and follow-up:
  • Prepare / Review promotion calendar on an annual / quarter basis
  • Prepare cost/benefit analysis and KPI’s for all promotions
  • Use CHLOE to manage and monitor price increase implementation / promotion launch
• Coordination of local deployment with trainers/Sales force, detection of synergies between areas
• Definition and follow up of key customers, and according tailor made marketing plans if any
• Look after communication (media, convents, open houses) trainings and factory visits

Liaise with product marketing, fields and sales for sales and marketing operational tasks/ requests :

• Day to day coordination / monitoring of monthly corrective action plans according to monthly results & follow up with sales
• Visit clients and prospects on a regular base, incidentally alone
• Give support for product-technical questions to customers and customer service
• Customer Complaints (root cause/solution)

Partner Of Product Marketing Regarding Pricing Approach

• Contribution to the yearly price list exercise
• Formulate range and pricing needs, based on market developments and competition analysis
• Keep the pricing and information info-Bulletin up to date

Give the marketing input for given perimeter to the monthly demand planning exercise:

Draw up of monthly forecasts for procurement

Contribution to product lifecycle meeting