Permutive Rating A · Worker

Permutive is a technology company that operates a predictive data collaboration platform. The software is designed for publishers, advertisers, agencies, and retail media businesses, enabling them to match and model first-party data with publisher signals without sharing personally identifiable information.

The platform unifies data clean rooms, curation tools, and first-party data activation into a single system. By utilising automated workflows and audience modelling, the company helps businesses target campaigns across the open web, coordinate with premium publishers, and optimise advertising performance while maintaining data privacy.