AI Creative Assistant
About us
AM London, and our in house brands Threadbare and Saltwell was built out of something personal – a bond between father and daughter, and a shared love of fashion passed down through generations. What began as a family passion has grown into British brands recognised for their commitment to Trusted Style and Honest Value.
Based in Manchester, the heart of the UK’s fashion and textile industry, Threadbare and Saltwell continues to design with one clear purpose: to create clothing that combines elevated design, everyday wearability, and lasting quality. Built for the everyday wardrobe, Threadbare and Saltwell are proud to be stocked in iconic fashion marketplaces including Next, ASOS and Zalando – bringing our vision of Trusted Style and Honest Value to customers across the world.
We’re looking for a creative, curious and ambitious AI Creative Assistant to join our team.
Role Overview
We’re looking for a creative, curious and ambitious AI Creative Assistant to join our team.
This is an entry-level role ideal for someone who is excited by the rapidly evolving world of AI and wants to build a career at the intersection of artificial intelligence, fashion, photography and creative content.
You’ll work closely with the creative team to produce AI-generated campaign imagery, fashion visuals, models, social content and short-form video using tools such as Artlist and other emerging AI creative platforms.
No extensive industry experience is required. We’re looking for someone with strong creative instincts, a genuine passion for AI and visual culture, and the drive to experiment, learn and develop.
Key Responsibilities
- Creating AI-generated ecommerce and campaign imagery
- Producing AI fashion models, environments, product imagery and lifestyle visuals
- Creating AI-generated short-form social videos and motion content using AI tools and creative platforms
- Using Artlist and other AI tools to develop high-quality visual content
- Experimenting with prompts, styles, lighting, composition and creative direction
- Retouching, refining and improving AI-generated imagery
- Researching new AI tools, techniques and creative trends
- Helping build and develop repeatable AI creative workflows
- Working closely with the wider creative team to bring ideas and briefs to life
Key Skills & Experience
You don’t need years of experience - attitude, creativity and curiosity are more important.
You’ll ideally have
- A genuine passion for AI and emerging creative technology
- A strong interest in fashion photography, campaigns, editorial imagery and visual storytelling
- A good creative eye for composition, lighting, styling and aesthetics
- An interest in social media and short-form video content
- Confidence experimenting with new software and learning independently
- Strong attention to detail
- Plenty of creative ideas and a willingness to try different approaches
- An understanding of current visual, fashion and social media trends
- Good communication skills and the ability to take creative feedback
Experience with AI image or video generation is helpful, but not essential. Training and support can be provided for the right person.
Who this role would suit
This could be a great first role for a recent graduate, junior creative, photographer, content creator, fashion creative or someone teaching themselves AI creative tools who wants an opportunity to build real-world experience.
You might already spend your time experimenting with AI imagery, creating moodboards, following fashion campaigns, shooting photography, editing videos or exploring new creative technology.
More than anything, we’re looking for someone who is hungry to learn, creatively ambitious and excited about where AI is taking the creative industry.
Our benefits
- 25 days annual leave + 8 bank holidays, plus your birthday off
- Generous 40% staff discount and sample sales
- 25% friends and family discount
- Company Pension Scheme
- Length of Service Awards
- Enhanced Maternity and Paternity pay
