Commercial Manager - Wholesale and Convenience

Overview

• Accountable for the planning and delivery of a profitable growth plan for nominated accounts within the Birds Eye portfolio.
• Day to day management of wider business functions (Category, Marketing, Finance and Supply) to ensure the team are all working towards one goal.
• Managing Birds Eye, Aunt Bessies and Goodfella’s brands within their respective categories.

Responsibilities

• Generate retailer and consumer specific business plans through:
  • Development and management of joint business plans
  • Adapting as necessary our business approach to customers including Eden Farm, Bestway and Parfetts
  • Further our engagement with retailer facing communication platforms including C Talk and ACS
  • Use of bespoke category and shopper insight to drive distribution, availability and activation of our brands.
  • Full understanding of business performance and key performance drivers
  • Development of profit-based account plans and budgets including identifying the customer’s key volume and profit drivers
  • Development of customer specific promotional calendars in line with the Corporate Calendar and commercial parameters
• Monitoring portfolio effectiveness via the company tool kit / reporting system and feed learnings into the category, customer marketing and customer finance teams
• Manage customer product mix and align with strategic brand and category guidelines
• Update sales and gross profit forecasts
• Develop and implement full customer contact strategies and aligning internal contacts to their customer counterparts
• Build an internal support network across Brand, Shopper, Category, Finance, Demand Planning, Logistics and Senior Management
• Working with colleagues on the preparation and delivery of monthly business performance presentations

Qualifications

Essential

• Graduate calibre
• 2+ years’ experience of account management 
• Built & delivered a customer business plan
• Sales Skills – has a structured selling process and can conduct portfolio negotiations
• A category and customer first mind-set
• Communication – Is influential and builds effective cross functional links both internally and externally
• P&L Analysis and course correction – can interpret data and use to a commercial advantage. Is able to scenario plan against internal budgets and understands key cost drivers. Will see reality and take the appropriate decision / action decisively
• Teamwork – Can work effectively within a team
• Motivated self starter who is able to work autonomously and ‘make this happen’. Tenacious and hard working with ambition to build a career with Nomad Foods

Desirable

• Some category management or trade marketing experience desiredCash & carry / Symbol experience