Creative & Digital Marketing Executive

Hydropath Technology is a UK-based company with over 30 years of experience developing innovative water treatment technologies. Our products are used worldwide across industrial, commercial and residential applications, supported by an international network of distributors and partners.

We are looking for a creative, tech-savvy and hands-on Creative & Digital Marketing Executive to join our team in Nottingham.

This role is ideal for someone who enjoys combining graphic design, content creation, SEO, AEO and modern AI tools to produce high-quality marketing content that people find, read and act on.

Key Responsibilities

• Graphic Design & Creative Content: Design professional brochures, catalogues, presentations, product materials, advertisements and social media graphics.
• Keyword-Led Content Creation: Plan and create marketing content, including blog articles, social media posts and videos, based on keyword research, search trends and the questions our customers are asking.
• SEO & AEO: Improve the visibility of our websites and content through on-page SEO and AEO (Answer Engine Optimisation: making our content easy for AI tools such as ChatGPT, Google AI Overviews and Perplexity to find and cite).
• Analytics & Insight: Use Google Analytics 4, Google Search Console and Google Trends to understand how our websites and content are performing, spot new opportunities and report on results.
• AI-Powered Content Creation: Use AI tools such as ChatGPT, Canva AI and other creative platforms to generate and enhance marketing content, images, videos and designs.
• Website Management: Update, maintain and improve company websites, landing pages and online content.
• Video & Multimedia: Create and edit promotional videos, product demonstrations, animations and other digital content.
• Digital Marketing: Support social media, email marketing and online marketing campaigns.
• Brand Consistency: Ensure all marketing materials follow the company's branding and visual identity.
• International Marketing Support: Work with our global distributors and partners to create and adapt marketing materials for different markets.
• Marketing Projects: Support product launches, exhibitions, presentations and other marketing initiatives.

Essential Skills & Experience

• Previous experience in digital marketing, graphic design or creative content production.
• Strong working knowledge of SEO and AEO, including keyword research, on-page optimisation and writing content that ranks and answers real search questions.
• Hands-on experience with Google Analytics 4 and Google Search Console, and confidence using Google Trends to understand what customers are searching for.
• Strong practical knowledge of AI tools for content creation, graphic design and digital marketing.
• Excellent Canva skills, including creating professional marketing materials and presentations.
• Experience with website content management systems such as WordPress or similar platforms.
• Ability to independently create attractive, professional and engaging visual content.
• Experience with video editing and digital media creation.
• Excellent written English and strong attention to detail.
• Good organisational skills and the ability to manage multiple projects.
• A proactive, creative approach with a willingness to explore new technologies and tools.

Desirable Skills

• Experience with Adobe Creative Cloud, Figma or similar design software.
• Experience with SEO tools such as Semrush, Ahrefs or similar.
• Knowledge of digital advertising, such as Google Ads, Meta Ads or LinkedIn Ads.
• Experience with email marketing platforms and social media management.
• Basic HTML/CSS or website-building experience.
• Experience in B2B, manufacturing or technical industries.
• Familiarity with AI-powered video and image generation tools.

What We Offer

• A varied and creative role within an established British technology company.
• The opportunity to work with an international business and support marketing activities worldwide.
• The freedom to introduce new ideas, creative approaches and AI-powered solutions.
• Opportunities to develop your skills in digital marketing, design and emerging technologies.
• A friendly, collaborative working environment.

How to Apply

Please submit your CV, and tell us how you have used AI and digital tools to create professional, high-quality marketing content, including any examples of content that has performed well in search and how you measured its success.