CRO & Website Manager - D2C Wellness Brand

This scale-up d2c brand within the men's wellness/skincare space is looking for an in-house CRO whizz!

As the CRO & Shopify Website Manager, you will bridge the gap between data analytics, user experience (UX), and Shopify ownership. You won't just look at a page and suggest changing button colours—you will own the entire customer funnel, design experimentation roadmaps, and physically build/optimise the Shopify ecosystem.

You will own the technical day-to-day operations of the Shopify store while systematically driving up Conversion Rate (CVR), Average Order Value (AOV), and Revenue Per Session (RPS).

Up to £55k

Fully remote (must be UK based)

The Role

• Own the CRO Strategy: Conduct continuous full-funnel audits to identify friction points in the user journey. Build, prioritise, and execute a structured A/B testing and experimentation roadmap.
• Shopify Store Management: Handle backend store configuration, app integrations, theme customisation, navigation architecture, and site speed optimization.
• Funnel & Landing Page Building: Design, build, and deploy high-converting landing pages, product detail pages (PDPs), cart layouts, listicles, and pre-landers optimized for both desktop and mobile traffic.
• Data & Analytics: Monitor and report weekly on core e-commerce metrics (CVR, AOV, bounce rates, and revenue impact) using Shopify Analytics, Google Analytics, and behavioural tracking tools (e.g., Hotjar, Clarity).
• Cross-Functional Collaboration: Partner closely with our media buyers and creative teams to ensure paid ad campaigns seamlessly align with post-click landing page experiences.

The Person

• Experience: 3+ years of proven experience managing Shopify / Shopify Plus stores with a heavy focus on CRO and growth analytics.
• Technical Shopify Skills: Strong proficiency with Shopify theme customisation, page builders, native configuration, and intermediate knowledge of HTML/CSS/Liquid.
• An Analytical Mindset: Deep understanding of quantitative data analytics paired with qualitative tools (heatmaps, user recordings, session replays).
• Growth Marketing Instinct: You understand how to hook cold traffic from paid social (Meta, TikTok) and guide them smoothly through a checkout funnel.
• Execution Focus: A self-starter who can ideate a strategy, write or structure the layout, and deploy it live without needing a massive team to execute.

Bonus Points If You Have

• Experience scaling direct-to-consumer (DTC) brands.
• Graphic design or basic copywriting skills tailored to e-commerce landing pages.
• Familiarity with advanced personalization tools or Shopify Plus features.