Digital Marketing Officer (Internal) - UECS

Licensed sponsor Colchester Posted 22 hours ago

*** Internal Applicants Only ***

Department

The Campus Services teams deliver a wide range of services for the University, from catering to sports facilities, from accommodation to conference and events, and from sports to the luxury hotel, Wivenhoe House. Our teams aim to deliver a professional and seamless service to students, staff and visitors, supporting the University in creating vibrant campus communities and optimising reinvestment to support future development opportunities.

This position sits within the central UECS Marketing and Communications team, which provides core digital marketing support to the varied businesses and services within the Campus Services directorate.

Skills and qualifications required

The Digital Marketing Officer will support the digital presence of UECS business and service areas, contributing to the delivery of effective digital marketing activity across the Campus Services directorate.

The successful candidate will have a strong technical understanding of digital marketing, including paid media, SEO, website optimisation, social media, campaign tracking and digital analytics. They will be able to apply this knowledge to support business objectives, improve online performance and deliver measurable results across a diverse portfolio of services.

Ready to take ownership of digital marketing that delivers real commercial results?

We're looking for an experienced and ambitious Digital Marketing Officer to drive digital performance across a diverse portfolio of commercial services at the University of Essex Campus Services. This is not a role focused on simply posting content or managing day to day campaigns. We're seeking a digital marketing professional who can use insight, data and expertise to increase website traffic, improve conversion rates, grow audiences and deliver measurable commercial outcomes.

Working within our Marketing team, you'll lead the implementation and optimisation of our digital presence across multiple channels, helping to attract students, staff, visitors, conference delegates, event customers and local communities to our accommodation, hospitality, events, sports and commercial services.

You'll be the organisation's digital marketing specialist, identifying opportunities, challenging convention and bringing fresh ideas to improve performance across paid media, SEO, social media, content marketing and website optimisation.

What you'll be doing

Developing and delivering effective digital marketing campaigns across paid, owned and earned channels.
Advising on and implementing SEO, Pay Per Click, paid and organic social media strategies
Driving improvements in SEO, website performance and online visibility.
Using analytics and insight to identify opportunities and improve campaign effectiveness.
Managing and maximising relationships with specialist digital agencies and external suppliers.
Leading on digital best practice and advising colleagues across the organisation.
Supporting the development of engaging content strategies that attract, convert and retain audiences.
Monitoring market trends, competitor activity and emerging digital technologies.
Producing meaningful reports and recommendations that influence marketing decisions and business performance.

About You

We're looking for someone who combines strong technical digital marketing expertise with commercial awareness and a passion for delivering results.

You will have

Significant experience in digital marketing, either in house or agency side.
A strong understanding of and experience in SEO, PPC, paid social media and website optimisation.
Experience analysing campaign and website performance using digital analytics platforms.
The ability to translate data into actionable recommendations and measurable outcomes
Experience managing external agencies and getting the best value from specialist suppliers.
Excellent communication and stakeholder management skills.
A proactive approach with the confidence to identify opportunities and drive improvements.

It would be great if you also have

GA4, Google Ads or other professional digital marketing certifications.
Experience in lead generation, conversion optimisation or customer journey mapping.
Experience within higher education, hospitality, events, leisure, tourism or commercial environments.
CIM qualifications or equivalent professional marketing accreditation.

Why join us?

This is an exciting opportunity to shape and influence the future of digital marketing within a large and diverse organisation. You'll have the freedom to bring your expertise, test new ideas and make a demonstrable impact across multiple commercial services.

If you're an experienced digital marketer looking for a role where you can move beyond delivery and genuinely influence digital performance, we'd love to hear from you.

At the University of Essex, internationalism and diversity is central to who we are and what we do. We are committed to being a cosmopolitan, internationally oriented university that is welcoming to staff and students from all countries, faiths and backgrounds, where you can find the world in one place.

To support this commitment we have our Global Forum, a staff-led network that promotes and celebrates the rich cultural diversity among Essex staff, and our Colchester campus based Faith Centre, which hosts regular services, meetings and events organised by our chaplains and faith representatives.

Please see the attached job pack, which contains a full job description and person specification which outlines the full duties, skills, qualifications and experience needed for this role plus more information relating to the post. We recommend you read this information carefully before making an application. Applications should be made on-line, but if you would like advice or help in making an application, or need information in a different format, please email resourcing@essex.ac.uk

*More information: Working at the University