Growth Marketing Lead

About The Company

Technology has revolutionised the world we live in, yet somehow the rail industry has stayed much the same as it was 30 years ago. Seatfrog is here to change that.

We're on a mission to build a better future for billions of passengers and the rail companies that carry them. We've already reinvented how upgrading your seat is done - now affordable and lightning fast to over 870 destinations - and enabled customers to effortlessly swap between train journeys. But we're not stopping there! We're on our way to becoming the ultimate travel companion and the only app you'll ever need when travelling by rail in the UK and beyond.

We’re building a stellar team to achieve our audacious goals. We strive to create an environment where you can do your best work. Join us, and you’ll be challenged and supported in equal measure. Ours is a culture with spirit and substance and our people are empowered to make the bold decisions others wouldn’t and haven't.

Growth Marketing Lead

Salary: £80-95k

Seatfrog is the only app where you can buy train tickets, upgrade to First Class, change train times and much more. Since 2016 we've helped over 1 million passengers get the best journey for their money, and we're on a mission to reinvent the experience of catching a train for millions of European passengers and the operators that carry them. We use data science to offer the right upgrade at the right moment, with a personalised experience and full automation from booking right up to departure.

The role

You'll own how Seatfrog wins new customers and their first bookings, across every channel, and lead go-to-market for our product launches and our business-to-business marketing to partners. You'll sit in the Marketing team, reporting to the Head of Marketing, and you'll lead one direct report. Our lifecycle programme already converts and retains the customers we have, so in your first year success means bringing in new customers at a cost that pays back within 12 months, and returning sign-ups and new customers to year-on-year growth.

What You'll Do

• Set the acquisition plan across every channel: which channels run, in what order, at what cost per new customer, and what each test must prove before spend scales
• Run performance marketing hands-on, including paid social ads from early 2027 (budget, targeting, creative and results, measured against control groups) and our affiliate and referral programmes
• Generate demand with content: organic social, video and ad creative made in-house with AI tools, the workflow behind it, and our content and creator agency on Meta and TikTok and possibly YouTube, boosting the posts that prove themselves
• Make Seatfrog the app AI assistants recommend, and easy to find in search, the app stores and on our website, through generative engine, app store and search engine optimisation
• Lead go-to-market for product launches and business-to-business marketing: the launch plans, the toolkits that train operators, travel management companies and other partners launch from, and the marketing relationship with each
• Own the acquisition numbers with our Analytics team: sign-ups and new customers each month by channel, cost per new customer, payback, and how many go on to buy again

By Six Months, You'll Have

• Set up monthly reporting of new customers, cost per new customer and payback by channel, with paid spend measured against control groups to show the extra customers it brings
• Run social as one acquisition channel, with paid ads managed hands-on, organic and creator content feeding them, and spend moved to the ads on course to pay back within 12 months
• Built our in-house content capability, run with AI agents, with the workflow, brand guardrails and sign-off in place, producing organic and paid social content and video every week and briefing the content and creator agency from it
• Measured Seatfrog's visibility in AI assistants, search and the app stores as a baseline, with the first improvements live, app store page tests running and Seatfrog starting to appear in AI assistants' answers
• Put the affiliate and referral programmes in place with tracking and commercial terms, and built the go-to-market toolkit and used it for at least one operator or partner launch

By 12 Months, You'll Have

• Returned new sign-ups and new customers to year-on-year growth, with paid and social spend paying back within 12 months
• Made Seatfrog the top recommendation in the main AI assistants for upgrading a train ticket (checked monthly), and grown new customers from AI assistants, search and the app stores above the six-month baseline
• Grown the affiliate and referral programmes to at least 1,000 new customers a month each
• Made the in-house content capability the main source of our organic social content and ad creative, at a lower cost per asset than agency production
• Run every product and partner launch from the toolkit, each measured by the new customers it brings, with our commercial team using the toolkit to win new partners

About You

• You've led acquisition for a consumer app or marketplace at a senior level, owning the budget and the number and presenting the results to the executive team
• You've made a product findable in AI assistants, search and the app stores, with hands-on generative engine optimisation (GEO), app store optimisation (ASO) and search engine optimisation (SEO)
• You've run paid social ads hands-on as a performance channel, budget included, measured through a mobile measurement partner and control groups
• You've produced organic and paid social content in-house with AI tools, and run creators and influencers through an agency on Meta and TikTok (YouTube is a plus)
• You've built or scaled an affiliate or referral programme, or a website, as an acquisition channel
• You've led go-to-market for product and partner launches, including business-to-business marketing to partners
• You're AI-native: you build and use agentic workflows day to day, with agents doing the first pass and you validating
• You lead without waiting to be asked

Bonus points

• Experience in travel, transport or mobility
• You've marketed alongside travel operators, travel management companies or distribution partners
• Working knowledge of Braze or lifecycle marketing, so acquisition and customer journeys join up
• AppsFlyer and Amplitude, or their equivalents

How We Work

We're remote first across the UK and work a 4-day week, because when you work smart, surrounded by the best people, every weekend can be three days. Once a month we get together for an all-expenses-paid team day to catch up, connect and collaborate. The 'perfect' background matters less to us than attitude, drive and the curiosity to question how things have always been done.

What We Offer

• 4-day working week
• Private healthcare with Vitality
• Share options
• Enhanced parental leave
• Workplace nursery scheme
• EV leasing and Cycle to Work schemes
• Free First Class upgrades with our rail partners for you, your family, and friends

Our hiring process

• Screener call with our Senior People Partner
• Technical interview: a task or a presentation with the hiring manager and stakeholders
• Bar raiser culture interview with a selection of people from across the company

The application process

Apply with your CV through this page. There will be a few screening questions for you to answer at application stage. We fully support the use of AI to make the application process more refined, accessible and efficient for candidates. We just ask that you inject some of your personality and experience into your answers and don't rely on AI to solely represent your amazing achievements.

Seatfrog is an equal opportunity employer. We welcome applications from everyone and will make reasonable adjustments at any stage of the process.

By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.