Marketing Campaign Manager

About The Role

As Marketing Campaign Manager you'll play a key role in helping more people understand the Motability Scheme, recognise its value and build trust in what we do. You'll develop campaigns that reach and engage with different audiences, from prospective customers and the wider public to existing customers, inspiring them to think, feel or act differently.

You'll lead the planning and delivery integrated marketing campaigns, bringing together audience insight, creative ideas, content and the right mix of media and channels to deliver measurable results. You’ll know how to make campaigns stand out, reach the right people and make the most of our marketing investment.

We're looking for someone who combines strategic thinking with a practical hands-on approach. You’ll have strong creative judgement, understand how media channels work together and be confident working with agencies and colleagues to challenge thinking, improve effectiveness and deliver campaigns that make a real impact.

Key Responsibilities

Campaign strategy and planning

• Media strategy and channel management
• Lead the development and delivery of effective media plans, working with specialist agencies to identify the right channels, audiences and investment approach to achieve campaign objectives
• Own and optimise paid media activity, including paid social, paid search and other digital channels, challenging agency recommendations and ensuring investment delivers value.
• Use audience insight, performance data and campaign results to inform targeting, channel selection and optimisation
• Work closely with colleagues from across marketing, PR and corporate affairs to ensure paid activity complements and amplifies wider marketing efforts.
• Keep up to date with developments in digital marketing and identify opportunities to test new approaches.

Creative development and delivery

• Lead campaign creative development with external agencies and the internal Studio, ensuring ideas are distinctive, engaging, aligned to our brand and effective in achieving campaign objectives.
• Write clear, insight-led briefs that articulate the audience, challenge, objectives and desired outcomes and success measures.
• Apply strong creative judgement, constructively challenging creative and media recommendations to ensure work is strategically sound, audience-focused and effective.
• Manage campaign budgets, timelines, suppliers and approvals, ensuring delivery to a high standard.

Performance and optimisation

• Establish clear measures of success for campaigns, aligned to their objectives.
• Monitor performance, proactively identifying opportunities to optimise activity and improve results.
• Evaluate campaign effectiveness against agreed objectives, translating data and insights into meaningful recommendations for future activity.
• Ensure marketing investment is accountable and demonstrates value

Stakeholder and agency management

• Build strong working relationships with internal stakeholders, agencies and external partners.
• Take ownership of campaign progress, proactively managing challenges, resolving issues and escalating risks when needed.
• Keep stakeholders informed of plans, performance and upcoming activity, ensuring alignment across teams.

About You

We’re looking for someone who can think strategically and turn ideas into action. You’ll be curious, proactive and confident in sharing your recommendations. You’ll see the bigger picture while paying close attention to the details that make things happen.

Minimum Criteria

• Experience developing and delivering integrated audience-led marketing campaigns, from strategy and creative development through to evaluation.
• Experience of brand-building or awareness campaigns alongside performance-led activity.
• Strong understanding of media planning and paid marketing channels, particularly paid social and paid search, including audience targeting, optimisation and performance measurement.
• The ability to turn business objectives and audience insights into clear, actionable marketing plans.
• A commercial mindset, with experience managing budgets and making informed decisions about marketing investment.
• Strong creative judgement and the confidence to challenge briefs, ideas and recommendations.
• Excellent project management skills, with the ability to manage competing priorities and maintain momentum.
• Experience managing agencies and working collaboratively with internal teams.
• An analytical approach, with the ability to interpret campaign results and use learnings to improve effectiveness.
• A proactive, solutions-focused attitude and the confidence to take ownership and make things happen

About The Company

Motability Operations is a unique organisation, virtually one of a kind.

We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 800,000 customers and their families across the UK. Customers exchange their higher rate mobility allowance to lease a range of affordable vehicles (cars, wheelchair accessible vehicles, scooters, and powered wheelchairs) with insurance, maintenance and breakdown assistance included.

We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.

Our Values Are At The Heart Of Everything We Do. They Represent Ambition, And We Look For Our People To Live And Breathe Them Every Day

• We find solutions
• We drive change
• We care

We operate hybrid working across the organisation where we split our time between working on-site at our offices, and at home, remotely within the UK. We believe hybrid working achieves a good work/life balance for our colleagues, allowing us to connect with each other, collaborate on important work, and perform together to deliver for our customers. It allows us to have the flexibility to work remotely up to 2-days per week whilst also using the great office spaces we have available.

As a Motability Operations Team Member, You Can Expect

• An annual discretionary bonus
• 15% non-contributory pension (9% non-contributory pension during probation period)
• Life assurance at 4 times your basic salary to give you peace of mind that your loved ones will receive some financial help
• Employee Discount Scheme with a huge number of retailers and an app to save on the go
• Discounted Electric/Hybrid Car Salary Sacrifice Scheme
• Access to the Cycle to Work Scheme (we have showers, changing rooms and secure bike sheds on site)

As well as financial benefits, our staff's health and well-being are very important to us, so we also offer:

• 28 days annual leave with option to purchase and sell days
• Funded Private Medical Insurance cover
• Critical illness insurance
• Free access to healthcare apps, such as Peppy, Unmind, Aviva Digital GP
• Funded health screening for over 50s
• 1 day per year to volunteer – Staff can support a local charity or do a sponsored event whilst being paid for it
• Access to our fully accessible company allotment – Where we grow our own produce for local charitable organisations
• Access to Prayer room and quiet spaces whilst working in the office

We also understand that not everyone is the same so offer several voluntary benefits that you can select outside the core package, these include;

• Dental Insurance
• Health and cancer screenings for you and your partner
• Discounted gym memberships
• Charitable giving

At Motability Operations, we believe in building a diverse workforce, where our people are empowered to attend work as their true selves, and we encourage people from all backgrounds to apply. We want to sustain a culture that nurtures, where employees are free to flourish and where they’re rewarded equally, regardless of race, nationality or ethnic origin, sexual orientation, age, disability, or gender.

We pride ourselves on being an inclusive employer and as such, all our offices provide first rate disability access. With our hybrid working environment, we do our best to accommodate part-time and flexible working requests where possible, building on our culture of trust, empowerment, and flexibility.

Please note, Motability Operations reserves the right to bring forward the closing date of any of its job vacancies if we receive a suitable number of quality applications from which to make a shortlist. Therefore, we recommend that you apply as soon as possible rather than wait until the published closing date.