Marketing Manager
The role
We're hiring a marketer passionate about content, writing, and distribution, with experience in B2B SaaS marketing, ABM, or GTM. You'll work alongside our sales team to get great work in front of the companies we most want to win. Account-based marketing (ABM) experience is a plus, but not essential.
- Title: Marketing Manager
- Salary £35,000 to £45,000, depending on experience
- Location: Remote, anywhere in the UK
- Contract: Full-time, permanent
About Mindset AI
Every industry is being reshaped by AI-native companies replacing traditional technology companies across healthcare, learning, HR, recruitment, marketing and more. It's been called the ‘SaaSpocalypse’, leading technology companies to race to turn their teams and products AI-first.
However, most are still a long way from being AI-first. Most products still lack good AI agents, and teams are still early on their journey to becoming AI-first.
We exist to make technology more human & help teams adapt to this new world. Mindset is the agent platform where a company's whole R&D team, product and engineering together, builds, deploys and improves fleets of agents inside their apps.
Who you are
You’re an all-round B2B marketer with a passion for content, writing and distribution. You’re curious about how things work. Being a little technical is great, but not essential. What matters is that you’re interested in how things work, especially how AI agents work, enjoy helping people learn, enjoy learning by yourself, and want to share a point of view creatively.
What you’ll need
- Three or more years in marketing, including time at a B2B SaaS or B2B tech company.
- Writing you’re proud of that we can read, such as articles, case studies, or LinkedIn posts.
- Experience creating content, and a love of the craft that goes into a good piece. You’ll also manage a content writer, so you’ll write excellent briefs.
- Experience in social media and campaign distribution. You enjoy jumping on trends and finding creative ways to get content in front of the right people at our target companies, through social, email, communities, and your team’s own networks.
- Experience being involved or planning campaigns
- You use AI tools well, without creating lots of slop
What you'll do
You’ll spend most of your time creating content, planning content, working alongside writers or sometimes video or podcast editors, and getting it in front of our target accounts alongside our sales team, as well as supporting the operational side of our GTM:
- Engage and nurture our top 300+ target accounts with content, social and creative campaigns, and turn our team into a network of distributors.
- Spot the accounts showing intent after engaging with content, the website or campaigns, so sales knows which to focus on next.
- Work with sales on our top 20 to 30 accounts, mapping buyer groups and creating content that opens doors and equips champions.
- Write articles, case studies, and sales material, and manage our content writer.
- Run our social channels and plan the team's LinkedIn content.
You’ll also help with webinars, campaign planning, product launches, and keep HubSpot up to date.
Why you'd want this role
- You'll see AI agents being built up close. You'll interview our CTO and head of AI, sit with the product team, and learn how agents work, from how they're built to how they improve every week.
- You'll get to try ideas fast. We believe in an agile, testing-led methodology for new ideas
- You'll get to tell the story, supporting product releases, industry commentary, and supporting with positioning & messaging
- You'll work AI-first. You'll use Claude, Claude Code (even if you haven’t used it yet, you will get the chance to learn), and many other AI tools
- You'll work remotely from anywhere in the UK.
Benefits
- A Simplyhealth cash plan, with money back on dental, optical, physio and more, plus mental health support.
- Mintago, with salary sacrifice schemes, gym discounts, a virtual GP and an employee assistance program.
- A cycle-to-work scheme, including e-bikes.
- A tech salary sacrifice scheme.
- Childcare salary sacrifice.
- A railcard for you or a close family member.
- Discounts through BHN Extras.
How we hire
- Send us your CV and apply
- A 30-minute intro call and, beforehand, something you're proud of, such as a piece of content or a campaign.
- One-hour in-depth interview. We may ask you to prepare a short task beforehand
- Brief introductory call with our CEO
- References, then offer
