Marketing Manager

Location: UK

Type: Permanent

Salary: £41,700.00 gross per year

Responsibilities

• Qualify all incoming sales requests and new registrations through emails and discovery calls, involving AEs when needed, and handle smaller upsell or new deals directly.
• Based on agreed parameters, qualify leads and pass only fully vetted, sales-accepted opportunities (SAOs) to AEs.
• Support converting Monthly paying customers to Annual Customer requests.
• Work with marketing to improve lead quality, align on lead generation strategies, and track results to find better targeting opportunities.
• Run structured outreach campaigns for existing customers, researching and testing ways to convert free or lower-tier users into higher-paying customers through upsell opportunities.
• Investigate inbound/marketing engine in order to identify and explore ways on increasing hand-raises/better ICP leads.
• Provide weekly/monthly reports on high-priority business requests, lead outcomes, and key sales metrics (e.g., conversion rates, opportunities created, etc.).