Product Marketing Manager
London
About Bolt Insight
Bolt Insight is a B2B SaaS consumer research platform serving global FMCG/CPG brands and agencies. With the Bolt 2.0 relaunch, we are building a suite-based platform across research, simulation and analytics, powered by Bolt IQ, our AI layer. Our research teams are our most demanding users and the people who deliver the platform’s value to clients every day. Getting the platform right for them is a strategic priority.
The Role
You’ll own how Bolt’s products are positioned, launched and sold. You’ll be the bridge between Product, Sales, Marketing and Client Success, turning product capability and customer insight into messaging that wins deals.
This is a hands-on individual contributor role: you’ll do the work yourself, using AI tools to move faster than a traditional PMM function would.
What You’ll Do
Market and customer understanding
- Define and refine ICPs, buyer personas and the buying committee across insights, marketing, innovation and agency teams
- Run customer interviews and win/loss analysis, and turn what you learn into product and messaging decisions
- Track competitors and category shifts, including research platforms and AI and synthetic-data entrants
- Maintain battlecards and a clear view of where we win and lose
Positioning and messaging
- Own the messaging house: platform narrative (Bolt Intelligence), product and suite value propositions, proof points and differentiation
- Translate complex AI capabilities into clear, credible outcomes for enterprise buyers
Go-to-market and launches
- Support GTM plans for new products and major releases, using tiered launches to separate what warrants a full launch from a quiet release
- Contribute to packaging, pricing and licence-structure decisions with Product and Commercial leadership
- Support launch readiness across Product, Sales, Client Success and Marketing
Sales and client enablement
- Build the sales toolkit: pitch decks, demo narratives, one-pagers, ROI and business-case material, objection handling and proposal content
- Run product training and release briefings so Sales, Client and Research teams can sell and explain with confidence
- Create customer-facing proof: case studies, references and use-case stories
Adoption and growth
- Partner with Product and Client Success on onboarding, feature adoption and expansion plays across existing accounts
- Feed market and field insight back into roadmap prioritisation
Measurement
- Own the metrics for your launches and content: pipeline influenced, win rate, sales-content usage, feature adoption, and expansion or upsell contribution
What We’re Looking For
- 5+ years in B2B SaaS product marketing, with a record of launching products to enterprise buyers
- Experience building sales enablement that Sales actually uses
- Strong command of digital marketing across channels (content, paid, email, events, web, automation)
- Demonstrably strong with AI tools, with specific examples of how you’ve used them to improve output or speed
- Excellent written communication and the ability to explain complex products simply
- Confident presenting to senior stakeholders
- HubSpot or similar CRM and marketing automation experience
- Experience working across multiple regions or markets
Why Work for Bolt Insight?
- Shape how a fast-growing, funded platform is positioned and launched across global markets
- Work directly with Product, Sales, Marketing and Client Success on high-visibility launches
- Join a vibrant, passionate team with a start-up mentality that thrives on innovation and collaboration
At Bolt, curiosity, creativity and passion matter most. If you’re excited about shaping the future of research and building something from the ground up, we’d love to hear from you.
Bolt Insight is an equal opportunities employer committed to creating and maintaining an inclusive, diverse and professional workplace for all. We strive to create a welcoming environment where all individuals, no matter their background or identity, feel valued and supported.
Apply today and join a dynamic, international team driving innovation across borders!
