Sales Operations Manager

Licensed sponsor United Kingdom Full-time Posted 1 hour ago

ABOUT GENFLOW

Genflow is the team behind the digital businesses of some of the world’s biggest creators. We take a creator’s audience, expertise and influence and turn them into high-performing programmes, courses and communities that generate serious revenue.

Our team works hand in hand with each creator to shape the offer and build the engine that drives demand: funnels, landing pages, VSLs and content that turn attention into qualified leads. Our in-house sales team of setters and closers then converts that demand into paying customers.

We're a 130+ team, with offices in London, Dubai and Los Angeles, and scaling fast.

ABOUT THE ROLE

We have a sales team that already performs. What we don't have is the operations behind it.

We’ve built a sales team that performs. Now we need the operation behind it to match.

As Sales Operations Manager, you’ll be the person who makes that happen. You’ll own the numbers, CRM (HubSpot) and the sales process across every programme we sell, and you’ll lead our setters and closers day to day.

You’ll give leadership complete clarity on performance, for every programme and every closer: leads, show rate, close rate, follow-ups, cash collected and cash still to chase. You won’t wait for problems to show up at month end. You’ll spot them early, get to the root cause and fix them with the team.

You’ll also have the freedom to build. You’ll redesign how we review calls, raise the standard of our sales decks and post-call resources, write the playbooks the team runs on, and use AI to build tools that give us an edge. There’s significant revenue still to unlock across our programmes. This role comes with the ownership, the team and the backing to go and get it.

RESPONSIBILITIES:

Sales team management

Line manage our closers and setters: daily standups, weekly 1:1s, clear targets.
Review recorded calls alongside the head Closer, score them against a consistent framework and support coaching on what you find.
Hold the team to daily activity standards: speed to lead, follow-ups, pipeline movement.
Support with hiring, onboarding and training new setters and closers as we scale, and work with leadership on commission structures.

Reporting and CRM ownership

Own the management & optimisation of our CRM system: pipelines, deal stages, properties, lead source tracking, automations, sequences and task queues.
Build and own live dashboards showing key metrics per programme.
Build daily & weekly reporting system to give leadership a snapshot of performance & key actions needed to consistently grow and improve.
Forecast revenue per programme and flag early when we're off track.
Make HubSpot the single source of truth.
Set and enforce data standards so every call outcome, follow-up and payment is logged the same day.
Track payment plans, instalments and failed payments so cash to chase is always visible & action is being taken to get it.

Finding and fixing problems

When a number drops, find out why and fix it. Improve show rate through confirmation flows, reminders and pre-call content.
Run tests, measure the result, and keep what works.

Sales enablement, SOPs and AI

Write SOPs for every stage of the sales process, from first touch to payment collected.
Use AI to build and speed up operations, for example call summaries and analysis, automated reporting, follow-up drafts and call QA.
Upgrade our sales decks and resources: case studies, programme breakdowns, FAQs and objection handling.
Make sure every closer knows each programme they sell well enough to sell it properly, including new launches.
Build the internal tools and templates the team needs to work faster.

KPIs you own

Leads and qualified leads per programme
Show rate
Close rate per programme and per closer
Cash collected against target
Outstanding cash and collection rate
Speed to lead and follow-up completion
Revenue per programme against forecast

IDEAL CANDIDATE

You've run the sales operation behind an online programme, course or coaching offer, and you can point to the numbers you moved. You're as comfortable in a dashboard as you are on a call review, and you don't wait to be told something is wrong.

You will thrive in this role if you

Have 3+ years in sales operations or sales management for online programmes, courses, coaching or other high-ticket offers.
Have managed a full team of setters and closers.
Have installed or run sales operations that grew revenue, and can show how.
Are highly skilled in HubSpot: pipelines, reporting, dashboards and automations.
Are strong with numbers and can turn raw data into a clear decision.
Use AI tools every day to build and improve how work gets done.