Senior Growth Marketing Manager

About the job

Please contact eunice@gotobeat.com to apply.

The Company

Gotobeat is an AI-native live entertainment company. We use data to forecast demand, reach audiences and sell tickets, while running events end-to-end.

In 2026, we’re on track to deliver 1,000+ shows across 16 countries and 500+ partner venues, representing strong year-on-year growth.

We work across live music, club nights and comedy. As we expand, we’re looking for a commercially minded Growth Marketing Manager to lead our marketing team, grow our audiences and turn interest into ticket sales.

The role

As Growth Marketing Manager, you will lead Gotobeat’s marketing team, directly managing the Performance Marketing Manager and Social Media Manager. You will own the overall marketing strategy and its delivery, driving audience growth, ticket sales and repeat attendance across our events and markets.

This is a hands-on management role combining team leadership with experimentation and execution. You’ll set priorities, support your team and take an active role in developing campaigns, testing opportunities and improving results.

Your remit will span the customer journey, from discovering an event and signing up for a presale to buying a ticket and returning for another show. You’ll bring together paid advertising, social media, email, website optimisation, brand activity, partnerships and local marketing into a coordinated approach.

You’ll turn successful experiments into repeatable approaches that can scale across hundreds of events, while strengthening the Gotobeat brand.

About you

You combine creative thinking with analytical judgement, strong leadership and hands-on execution. You’re comfortable working with incomplete information, moving quickly and taking ownership of both your work and your team’s results.

You will ideally have

• Experience in growth marketing or a broad digital marketing role, with measurable results in customer acquisition, conversion or retention.
• Experience managing marketing teams, developing people and taking responsibility for team performance.
• A track record of taking ideas from initial hypothesis through to launch, measurement and improvement.
• Hands-on experience across several channels, such as email, CRM, SEO, content, partnerships, referral programmes or website optimisation.
• Confidence using analytics to understand customer behaviour, identify opportunities and evaluate commercial performance.
• A solid understanding of paid acquisition and social media, with the ability to guide specialists, challenge assumptions and assess results.
• Strong copywriting, communication and stakeholder-management skills.
• The ability to set priorities, allocate resources and deliver across multiple campaigns in a fast-moving environment.

Experience in e-commerce or another high-volume consumer business would be valuable.

Key responsibilities

• Own Gotobeat’s marketing strategy, translating business objectives into clear plans, budgets and measurable targets.
• Directly manage, support and develop the Performance Marketing Manager and Social Media Manager, setting clear priorities, targets and accountability.
• Lead planning across paid, organic, social, email, brand and offline marketing, ensuring the team works towards shared commercial goals.
• Oversee marketing activity for more than 80 shows per month, prioritising resources according to sales performance, opportunity and business needs.
• Build and manage a pipeline of growth experiments, prioritising ideas by potential impact, effort and speed of learning.
• Grow Gotobeat’s audience and customer database through presale sign-ups, content, partnerships, referrals and other acquisition opportunities.
• Improve the journey from event discovery to ticket purchase, testing landing pages, messaging, calls to action and signup flows.
• Develop email and CRM campaigns that convert interest into purchases, encourage repeat attendance and introduce customers to relevant events.
• Guide the testing of audiences, messaging and creative ideas, ensuring findings are shared and applied across channels.
• Develop Gotobeat’s organic discovery through SEO, useful content and visibility across AI-powered search platforms.
• Identify and test partnerships with venues, artists, communities, creators and local businesses, including offline activity where relevant.
• Coordinate marketing plans with artists, managers, agents and internal teams around announcements, presales and event campaigns.
• Track and report on commercial performance, including acquisition cost, conversion rate, ticket revenue and repeat purchase rate, using findings to guide priorities and spending.
• Turn successful experiments into practical workflows, templates and automations that can scale across Gotobeat’s events and markets.

What we offer

• Room to make an impact: Shape how a company delivering 1,000+ shows across 16 countries attracts and retains its audiences.
• Team leadership and ownership: Lead Gotobeat’s marketing team and take responsibility for strategy, execution and results.
• Data and technology: Access to Gotobeat’s internal marketing tools, with the opportunity to help improve them.
• Career growth: Grow with a rapidly expanding live entertainment company.
• Competitive salary: Dependent on experience.