Senior Search Marketing Specialist (SEO, AEO & Performance Reporting)

Senior Search Marketing Specialist (SEO, AEO & Performance Reporting)

Location : London, UK

Contract (6+ Months)

Hybrid ( at least 1 day a week)

Professional Proficiency with German Language is a Must.

Overview

The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO + AEO + Performance reporting) to drive search marketing campaigns. This would be an individual contributor role and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.

Role

• Independently-managing and executing end-to-end search marketing (SEO + AEO) campaigns for various our digital assets.
• Analyse search performance traffic, engagement, and conversion data and provide actionable insights to further enhance performance.
• Own dashboard creation,visualisation and some automation and provide actionable insights on the KPIs that are being tracked.
• Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.
• Developing high-quality, contentiousness related to search marketing.
• Performing SEO technical audits & on-optimisation on a regular basis to maintain search engine friendliness of the sites.
• Analysing search performance and generating insightful reports and dashboards.
• Staying updated with latest SEO trends, including AI-powered search, and implementing them in day-to-day work.
• Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing, especially covering the latest developments in the AI-powered search space.
• Improving work efficiency by leveraging tools& automating processes.
• Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.
• Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.

All About You

• Must have strong & proven experience in the field of search engine optimization, with an up-to-date knowledge on optimisation in AI-powered search results.
• Must have good experience in the field of web analytics.
• Must possess a strong understanding of SEO and AEO KPIs and metrics to be able to apply them for various campaigns and analyze them.
• Must possess a strong skill in building analytical dashboards, automate reports, and provide visualisation around SEO and AEO KPIs.
• Must have excellent written and verbal communication skills
• Must have high proficiency in MS Excel, PowerPoint & Word
• Must have solid understanding and experience working on enterprise search platforms such as Conductor, Semrush, Ahrefs as well as Webmaster Tools, Google Ads, Adobe Analytics
• Good to have experience in mentoring junior team members
• Good to have an understanding of HTML, CSS, JavaScript
• Can easily collaborate with different teams within the organisation
• Have advanced analytical and problem-solving skills